Freelancer profile translated to English.
Back to original languageAbout Dan
Expert Search & Generative Engine Optimization (GEO)
Passionate about the web since 1982 and **an SEO artisan since 2006**, Dan has navigated all the revolutions of Search. In 2026, he assists companies in an era of profound transformation: where previously one sought a list of links, one now interrogates artificial intelligences. Dan no longer just optimizes for Google; he makes your brand "AI-compatible".
Hybrid Expertise Between Semantics and Generative Algorithms
A senior SEO consultant and SXO expert, Dan specializes in visibility within answer engines. His approach is based on a refined understanding of behavioral analysis and predictive semantics, ensuring that your content is not only well-ranked but, more importantly, cited as a reference source by conversational agents and direct answer systems (GEO).
A Journey Rooted in Knowledge Transfer and Innovation
Founder of the agency ineolab.fr in 2010 and a leading speaker at IUT d'Haguenau and IAE de Metz/Nancy, he combines a technical background as a developer/network administrator (since 1998) with a high-level strategic vision.
Skills and Technological Mastery
- GEO and Holistic SEO: On-site strategist trained by the best (Duffez, Andrieu, Bobet). Expert in semantic cocooning (Bourrely) and predictive internal linking (Christian Méline) to feed LLM models and engines.
- Data Science and Algorithms: Mastery of algorithmic influence (Peyronnet Brothers) to anticipate the relevance criteria of generative engines.
- Conversion (CRO): Specialist in conversion rate optimization using heatmaps and A/B testing campaigns.
- Web & E-commerce Consulting: Management of complex projects integrating new conversational purchasing journeys.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- InéolabSenior SEO Consultant and FounderCONSULTING AND AUDITSMarch 2010 - Today (16 years and 5 months)Strasbourg, FranceFounded by Dan Bernier, Inéolab is an agency expert in digital strategy leveraging the organic lever. The "Predictive Method", created in 2019, is Inéolab's great differentiating strength. This innovative approach is based on SXO: it places user intent at the heart of the strategy by deeply analyzing internet user behaviors. The objective is to naturally attract and convert the target audience, convincing them through discourse and journey, without ever forcing their hand.The agency's DNA revolves around three key actions:- Understand technical and human challenges.- Guide clients through a strategic action plan based on behavioral marketing.- Perfect performance in a logic of continuous improvement and optimization.
- Université de LorraineSEO and Entrepreneurship Adjunct ProfessorEDUCATION AND E-LEARNINGSeptember 2018 - Today (7 years and 11 months)Nancy, FranceLectures for Master's in Marketing students on the daily life of an entrepreneur leading an SEO agency.
- Université de StrasbourgAdjunct Lecturer in MMI for SEO CoursesEDUCATION AND E-LEARNINGAugust 2018 - August 2021 (3 years)Haguenau, FranceAdjunct lecturer in the MMI department of the IUT of Haguenau for SEO reinforcement courses for Licence Pro Dweb and MN Graph students.
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Education
- Professional Bachelor's Degree in Communication Activities and TechniquesUniversity of Strasbourg2006Candidat libre reçu avec mention assez bien Traitements numériques, Sciences humaines et TIC, Développement multimédia, Réseaux et bases de données... Contenu des cours : - Réalisation d’un mémoire sur les normes W3C et les standards web (mention excellent) - Projet tutoré sur la réalisation du site www.u-bourgogne.fr/experimentarium + le guide utilisateur et administrateur de la plateforme Spip.
Certifications
- Webmarketing and Machine Learning MasterclassIX Labs2023
- Peyronnet Brothers Engines + SEO MasterclassIX Labs2022