Freelancer profile translated to English.

Description

*Putting words to fashion*

Today, all fashion and luxury companies know how important their editorial content is for telling their brand story. In this hyper-competitive environment, it is essential to tell a different story with fashion words that engage.

For reasons of economy or because they sincerely believe they are the only ones capable of finding the right words to talk about their product, many entrepreneurs are tempted to handle their brand content themselves.

This same reasoning leads other decision-makers to delegate copywriting to an existing resource whose specialty it is not. This is often the "young person" ("they know social media"), a multitasking person ("marketing, writing, it's all the same") or anyone likely to have lyrical flights of fancy.

A business leader manages, on average, 7 tasks at a time. In fashion, let's not even talk about it! By wanting to write it themselves or having to supervise, they become even more exhausted and waste a lot of time to, ultimately, convey a message that does not convert enough.

In the case of a fashion brand whose reputation is only growing, its growth stagnates.

This is where I come in.

As a digital editorial strategy consultant, I support fashion and luxury companies in creating and implementing an engaging and passionate brand discourse.

My method:

1 / Status quo: editorial audit + benchmark

2 / Branding or rebranding: brand platform + creation of the "storybook"

3 / Editorial direction: editorial strategy + operational implementation

Haute couture storyteller, I have been putting words to fashion for about ten years. My pen, my fashion expertise, my business vision, and my digital knowledge allow me to orchestrate, in a few weeks, strong and angled editorial content across all media.

This is what I commit to doing for you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ISG Luxury Management
Fashion Speaker
EDUCATION AND E-LEARNING
December 2020 - December 2020
Paris, France
I gave a one-hour e-conference to students and prospects of the ISG Luxury Management school (100 people connected) on the theme "Thinking about fashion shows".
Training Coaching Journalism Fashion Luxury Editorial Strategy Storytelling Communication
Agence Insign
Copywriter
DIGITAL AND IT
July 2020 - September 2020 (3 months)
Paris, France
Creation of editorial content for the new showcase website of SOFILETA, a leader in technical textiles and performance apparel.
Editorial Strategy Copywriting Fashion Web Copywriting Storytelling Brand Content SEO Showcase Website
Pièce Détachée Magazine
Contributor
PRESS AND MEDIA
January 2020 - August 2020 (8 months)
Paris, France
Writing an article of 15,000 characters (2 double pages) for the third issue of the independent review "Pièce Détachée", entirely dedicated to the shirt. My article, "Sexy Shirt", explains why a classic men's shirt worn by a woman takes on an erotic character. For this demonstration, I drew on my knowledge and research in fashion studies with historical, sociological arguments and references from pop culture.
Journalism Fashion Writing Content Marketing Magazine Press Media Print Communication