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Dana SilwadiDS

Dana Silwadi

Creative director | Copywriter | Do-Gooder

€500/day
Toronto, CA
8-15 years

Average response time: 1 hour

About Dana

I'm a curious copywriter and creative director with two feet firmly planted in ideation and storytelling. I find problems exciting, and my approach is to find solutions at the crossroads of human data and human stories.

Creating concepts and storylines that waterfall down from big campaign pieces, like immersive experiences and hero films, into engaging micro-pieces, like social posts and thought-leadership articles is a passion of mine – one that I’ve been lucky to do at the world's biggest agencies with some incredible wide-reaching brands over the span of 10 years.

I write everything from one-liners and film scripts to social media posts and blog articles. I've worked to a tight deadline my entire career and know that sometimes things need to be turned around last minute, but still retain their impact, and I thrive on being busy, so feel free to throw me into the deep end.

Feel free to reach out for a chat on how I can best help you.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Freelance Creative
    Creative Director | Copywriter
    ENTERTAINMENT AND LEISURE
    April 2020 - Today (6 years and 1 month)
    Toronto, Canada
    I creative direct and write with a focus on work with purpose and doing no harm.
  • Ogilvy
    Creative Director + English Copy Lead
    TRAVEL AND TOURISM
    July 2021 - March 2022 (8 months)
    Dubai - United Arab Emirates
    Creative and English messaging direction on IKEA, Expo 2020, Etihad, Vodacom and Dove.
  • MCH Global
    Creative Director & Copy Lead on Expo
    ENTERTAINMENT AND LEISURE
    August 2020 - August 2021 (1 year)
    Dubai - United Arab Emirates
    Creative direction, leading the creation of messaging journeys and copywriting for 25 pavilions at Dubai’s Expo 2020.

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Education

  • Bachelors, Interdisciplinary Design
    Nova Scotia College of Art and Design
    2009
    Bachelors, Interdisciplinary Design

Skill set (13)

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