About Dana
English
Native or bilingual
French
Native or bilingual
Experience
- Free FreelancingAI Visibility & Automation Consultant — FreelanceDIGITAL AND ITSeptember 2024 - June 2026 (1 year and 10 months)London, United KingdomDesigning AI‑assisted workflows, conducting SEO/GEO visibility audits, and structuring knowledge bases for small businesses and independent professionals.My AI Visibility Audit is designed for small businesses/ professionals who want to be found — not only on Google, but also across AI‑driven search engines like ChatGPT, Gemini, and Claude. The audit blends traditional SEO with GEO (Generative Engine Optimization) and AIO (AI Optimization), giving clients a clear, modern visibility strategy that reflects how people actually search today.The process begins with a deep analysis of the client’s current digital presence: website structure, content clarity, metadata, semantic signals, and the overall coherence of their online identity. I examine how well their content is understood by both humans and AI systems, identifying gaps that limit discoverability. My background in media sciences and linguistics allows me to evaluate not just keywords, but meaning, intent, and narrative consistency — elements that matter even more in AI‑driven search.I then map how the business appears across generative engines, testing prompts, evaluating answer quality, and identifying where the brand is missing or misrepresented. This part of the audit reveals how AI models “see” the business, which is essential for modern visibility.The final deliverable is a structured report that includes:• a clarity‑driven content analysis• semantic and structural recommendations• GEO/AIO optimization steps• a prioritized roadmap• rewritten examples of improved content• suggestions for long‑term visibility maintenanceMy goal is to give clients a calm, actionable understanding of their visibility landscape. I don’t overwhelm them with jargon or technical noise — I translate complexity into clear steps. This audit is ideal for clients who feel invisible online, unsure where to start, or overwhelmed by conflicting SEO advice.
- Free FreelancingProject ManagerEDUCATION AND E-LEARNINGApril 2021 - August 2024 (3 years and 4 months)London, United KingdomIn this role, I worked at the intersection of information management, media sciences, and applied linguistics, supporting users in navigating complex content and ensuring that knowledge systems remained clear, structured, and accessible. My work involved organizing large volumes of information, designing intuitive classification systems, and maintaining high‑quality metadata across multiple formats.With a background in media sciences, I developed a deep understanding of how information flows across digital environments, how users search for meaning, and how content must be shaped to remain discoverable. Combined with my linguistic training, I became highly attuned to clarity, semantics, and the subtle ways language influences comprehension. I regularly applied linguistic principles to improve user experience, refine categorization, and support clearer communication within the system.This project focuses on transforming scattered, outdated, or unclear knowledge bases into structured, AI‑ready systems that support clarity, discoverability, and long‑term growth. Many businesses accumulate content over years — documents, notes, procedures, FAQs, onboarding materials — but very few have the time or expertise to organize it into a coherent whole.I look at the system through both human and AI lenses, evaluating whether the content is understandable, well‑structured, and semantically consistent. This includes taxonomy analysis, metadata review, clarity checks, and structural mapping.Today, I draw heavily on this foundation when designing AI‑assisted workflows, restructuring knowledge bases, and optimizing content for both humans and generative engines. My librarian and media‑linguistic background gives me a unique advantage: I don’t just automate processes — I understand the meaning, structure, and purpose behind the information flowing through them.
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Education
- Linguistics BAArt school2015My background in media sciences taught me how information flows across digital environments, how people search, and how meaning shifts depending on context. My training in linguistics sharpened my sensitivity to clarity, semantics, and the subtle mechanics of language — skills I now use to optimise content for both humans and generative engines. Before moving fully into AI systems, I also worked in client‑focused guidance roles, where I learned how to listen deeply, translate complexity into calm steps, and help people make decisions without pressure. That intuitive, pattern‑based approach still shapes my work. Today, I help small businesses and independent professionals improve their AI visibility, structure their knowledge bases, and build AI‑assisted workflows that reduce manual work. I combine automation tools like n8n with semantic clarity, content optimisation, and a strong sense of user experience. My goal is always the same: create systems that feel lighter, clearer, and more supportive — systems that work with people, not against them.