Freelancer profile translated to English.

Description

Your digital brand presence deserves strategy, not just management. As your sparring partner, I will help you establish an authentic and effective online presence.

In the flood of social media content, 'just posting' is no longer enough. My goal is to build a presence for you that creates genuine trust, highlights your expertise, and connects with your target audience exactly where they are. As a trained copywriter and experienced marketing consultant, I combine creative storytelling with measurable strategy.

Why working with me makes a difference:

With over 10 years of experience (including agency background as an account manager) and a degree in strategic marketing, I know both sides: creative content creation and structured project management. I work proactively, on time, and always keep your budgets and KPIs in mind.

What I will take care of for you:

Strategy & Planning: Development of platform-specific editorial plans (LinkedIn, Instagram, Pinterest, TikTok).
Full-Service Content Creation: Creation of engaging captions, aesthetic graphics, and high-engagement Reels/videos in Canva.
Social Advertising (Ads): Conception and management of campaigns to strategically scale your reach.
Community Management: Building and nurturing a loyal community through proactive interaction.
Online Marketing Interfaces: Optimization of the customer journey through landing pages, newsletter integration, or launch support for digital products/courses.

If you desire a collaboration on equal footing and want to strategically develop your digital presence, I look forward to getting to know you.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Selbstständig
Freelancer Online Marketing & Social Media
September 2018 - Today (7 years and 11 months)
Freelance activities on a remote basis in various areas with a focus on online & social media marketing.

The tasks included:
Content creation for LinkedIn, Instagram, Pinterest, and TikTok.
Community management
Strategy & planning of social media channels
Social advertising
Pinterest marketing for solo self-employed individuals and small businesses, including strategy, account management, and creating pins in Canva
Managing Instagram and TikTok as part of marketing the Pinterest marketing service
Creation of an online course on the topic of Pinterest marketing
Website creation
Amazon FBA including product research, creation of product descriptions and photos, PPC and marketing, customer service, and complaint management
Pinterest Social Media Consulting
Heye GmbH,
Account Manager
April 2013 - September 2016 (3 years and 5 months)
Munich, Germany
Client consulting at an advertising agency for well-known clients.

The tasks included:
Client consulting and project management in the marketing field
Support and development of classic marketing measures (commercials, radio spots, posters, in-store marketing)
Budget control
Coordination with and management of international cooperation partners
The Walt Disney Company GmbH,
Internship Marketing and Sales
September 2012 - March 2013 (6 months)
Munich, Germany
Marketing of cinema films, DVDs, and Blu-rays, project coordination and support of product managers, collaboration with trade partners and external agencies, market research analysis, database maintenance, presentation creation, and various SAP activities, competitor monitoring and analysis.