Danaé Otto

Marketing strategy: annual marketing strategy, reporting to management. Branding: definition of brand identity (print & digital), positioning, tone of voice, graphic charter & product design. Digital marketing & acquisition: CMS administration (Wordpress), SEO (04:30 min.

• • 2.28 pages/session

◦ • engmt. 65.33%), content strategy & inbound marketing, SMA. Communication: social media strategy for 3 editorial lines (2 product brands

◦ • 1 employer brand) on LinkedIn (+2000 followers in 2 years

• • 2.12 posts/week

◦ • engmt. 26.54%), Instagram (3.59 posts/week

◦ • engmt. 7.16%), PR, newsletters (ext.: OR: 34.06%, CR: 9.93%

◦ • int.: OR: 76.20%, CR: 7.01%). Trade shows: stand design & trade show organization (2022: 9m² / 1 occurrence

• • 2025: 36m² / 5 occurrences). U/X & U/I design: creation of an online 3D showroom, user journeys for websites & mobile applications (showcases or products), configuration tool design. Budget: development and management of an annual budget of €500k. Management: recruitment & team leadership of 4 people.

Marketing strategy: development of marketing strategies. Branding: definition of brand identities, positioning, tone of voice, development of communication materials (photo, video, print & digital). Digital marketing & acquisition: CMS administration (Wordpress, Webflow), SEO, content strategy, inbound marketing (blog, case studies), SMA. Communication: development of social media strategies.

Marketing strategy: implementation of the marketing strategy. Branding: definition of brand identity, positioning, development of communication materials (print & digital), market research, competitive intelligence, development of a marketing plan. Digital marketing & acquisition: website redesign (DRUPAL), SEO (bounce rate: -5%

• • conversion rate: +2.3% in 1 year), content strategy. U/X & U/I design: user journey configurator & development of a decision support module. Management: commercialization reviews (transverse management of 8 people) project management (transverse management of 3 people).