Freelancer profile translated to English.
Back to original languageAbout Danaë
I am a Brand Creative Strategist for brands that want toeffectively and sustainably strengthen the connection between them and their audiences**. I help them develop a strong, sensitive, and engaging online presence, capable of **generating attention, buy-in, and conversion without necessarily depending on algorithms or advertising.
👉🏻 Through this method, they finally take full advantage of their social networks:
When we know that 73% of buyers declare discovering products through social platforms, and that organic content produces higher engagement rates than paid advertising by generating up to twice as many leads, this approach builds trust, authenticity, and community, essential elements for a lasting relationship with the audience.
🧡 🔎 Today, I help companies to:
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- DannyBeNiceBrand Creative Strategist — Consulting & Custom CreationJune 2025 - Today (1 year and 2 months)Asnières-sur-Seine, FranceI support companies and entrepreneurs in building a strong, coherent, and engaging online presence through a hybrid approach combining brand strategy, storytelling, and design.My goal: to help brands create an authentic connection with their audience, strengthen their credibility, and generate more engagement and conversion through high-value organic content.I provide both strategic consulting and creative production, and I can also support existing teams to lighten their workload, improve their tools, streamline their processes, and maximize their productivity.
🕵️♀️💥 My superpowers:
- Brand strategy & positioning
- Storytelling & editorial charter
- Organic content strategy for social media
- Art direction & visual identity
🕵️♀️🧡 What I bring you:
- Alignment between content, visuals, and messages for a strengthened and aligned brand perception;
- An online presence that works for you even when your teams are asleep: thanks to content that improves engagement, memorization, and conversions
- A coherent sales funnel that builds credibility, reassures, and converts
- Immediate relief for marketing/communications teams' workload
- Vif-Argent, Agence de communicationPrint and Web Graphic Designer - Corporate and EventsDIGITAL AND ITJune 2023 - Today (3 years and 1 month)Fontainebleau, France
⚖️ LexisNexis International - Ads & Communication Campaign Lexis + AI
Benefits:- Increased collection of qualified leads through reassuring educational content.
- Strengthened credibility and expertise on a sensitive topic (legal AI).
- Reduced purchase barriers through clear, value-oriented messages.
- Improved conversion through a smoother funnel (education → trust → e-book download).
⚖️ LexisNexis International – Internal Materials: Competition Suite & Jarvis Legal
Creation of infographics & internal sales materials.Benefits:- Clarification of the offer → better immediate understanding by teams.
- Assistance in structuring sales pitches, accelerating client decision-making.
- Strengthened brand consistency and legitimacy with prospects.
- Time savings for sales teams (smoother pitches, consolidated arguments).
🌳 SEMEA of Fontainebleau– Activity Report 2023/2024
Layout, Art Direction & structuring of the institutional report.Benefits:- More transparent, more readable communication for funders.
- Strengthened credibility and legitimacy with institutions.
- Better stakeholder buy-in through clear and visual storytelling.
- Support facilitating decision-making and valuing the work done.
🏎️ FIA WEC – Signage & Circuit Branding 6H of Sao Paulo
Brand guideline adaptation & creation of visuals for the São Paulo circuit branding.Benefits:- Improved sponsor visibility and overall graphic consistency.
- More immersive and premium spectator experience.
- Strengthened championship brand image.
- Unified communication that facilitates instant recognition.
Other projects available in my online portfolio.
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Education
- Titre professionnel (TP) de niveau 6, Design graphiqueStudi2022J’ai entrepris cette formation dans le cadre d’une reconversion professionnelle, guidée par l’envie d’exercer un métier plus aligné avec mes valeurs, ma créativité et mon rythme de vie. Elle m’a permis d’acquérir des bases solides en design graphique, tant sur le plan technique que stratégique : Maîtrise des fondamentaux du design (principes visuels, typographie, couleur, hiérarchie…) et des principaux logiciels ; Capacité à analyser un brief, comprendre les besoins clients, construire une stratégie (étude de marché, positionnement, ciblage) ; Création et déclinaison de supports graphiques multi-formats et multi-canaux. 🎯 En projet de fin de formation, j’ai mené une campagne de communication complète à partir d’un brief : Création d’une affiche, d’un encart pub, d’un motion design et d’une maquette web sous WordPress/Elementor ; Élaboration d’une stratégie de communication justifiée, présentée à l’oral devant un jury : benchmark, mapping concurrentiel, persona, etc. Cette formation m’a permis de professionnaliser mon approche du design, en croisant créativité, réflexion stratégique et maîtrise technique.
- Licence professionnelle, Entrepreneuriat / études entrepreneurialesIAE Lille2020Cette formation était spécialement conçue pour accompagner les porteurs de projet dans la concrétisation de leur entreprise, en combinant vision stratégique et mise en œuvre opérationnelle. Elle m’a permis de : Structurer un business model solide et construire une image de marque cohérente ; Piloter un projet entrepreneurial dans toutes ses dimensions : marketing, communication, RH, gestion de projet, etc. ; Maîtriser les fondamentaux de la gestion financière appliqués à un projet réel : comptabilité, plan de financement, prévisionnel ; Adopter une posture entrepreneuriale, avec une approche concrète, agile et orientée solution. Cette formation m’a donné des outils concrets pour penser une marque dans sa globalité, et surtout pour la faire exister durablement.