Freelancer profile translated to English.
Back to original languageAbout Danae
Analytical and market research capabilities supported by data and various digital tools to understand the market and how to position the product/service. Development of strategies to generate qualified leads to initiate the commercial plan.
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Clikalia ProptechProduct Marketing ManagerMay 2023 - July 2025 (2 years and 2 months)Madrid, Spain• Led launch strategies for two business lines, Space & Studio, achieving service adoption in 4 months.• Provided comprehensive support for 360º marketing campaigns (digital, offline, live shopping, and ATL), driving brand visibility and recognition.• Coordinated brand content across multiple formats (web, social media, presentations, office signage), ensuring message consistency and Clikalia's value proposition.• Prepared monthly lead generation reports (MQLs and SQLs), analyzing key KPIs (CPL, conversion, ROI) to evaluate marketing budget efficiency and propose strategic improvements.• Collaborated and coordinated projects with Product and Sales teams to launch high-impact strategic initiatives (Web 2.0, Microsoft Bookings Integration, Private Area).
- Eventim España TicketingSales & Product Onboarding SpecialistAugust 2022 - January 2023 (5 months)• Led the acquisition and onboarding process for new B2B clients (SaaS and Marketplace), offering personalized demos, configuring back-office settings, and ensuring product adoption through consultative assistance and tailored training.• Managed a portfolio of over 15 clients, tracking key KPIs (sales by channel, feature usage, CAC), ensuring contract compliance and client satisfaction.• Collaborated with Product and IT teams by gathering insights on platform usage, identifying friction points in user experience, and proposing improvements based on data and use cases.
- Vetoquinol EspañaMarketing & Business Strategy SpecialistSeptember 2021 - April 2022 (7 months)• Managed the local execution of the My Happy Pet brand strategy in Spain and Portugal, aligning key messages with global guidelines to contribute to awareness and community around animal health products.• Coordinated digital awareness campaigns in collaboration with creative agencies (Atrevia and Yak Yak), overseeing content development, social media activations, and results evaluation.• Collaborated with regional teams to adapt messages and audiovisual formats to ensure brand consistency.• Evaluated the value proposition of new pharmaceutical product launches, ensuring alignment with the commercial plan.Achievements: Coordinated brand recognition campaigns, increasing organic reach by 45% in three months, contributing to the growth of the Happy Pet community in Spain and Portugal.
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Education
- Master of BusinessEAE Business School2022Master of Business Administration - MBA
- Minor in Digital NeuromarketingEAE Business School2021Minor en Neuromarketing Digital