Freelancer profile translated to English.
Back to original languageAbout Dana
I support B2B companies and scale-ups in sharpening the content of their pitch decks, case studies, and strategic presentations.
Focus: clear structure, concise core messages, strategic storyline – unnecessary content is reduced, central arguments are sharpened.
With over 15 years of experience in Marketing and Communications, I bring a deep understanding of partner and stakeholder communication and deliver targeted sparring that is quickly actionable and provides high value.
Ideal for teams looking for short, focused feedback for decision-relevant presentations, without operational implementation or design.
Project-based, flexible, and remote – perfect for individual reviews or short feedback sessions.
Service:
- Review of a presentation (pitch deck or case study)
- 60-90 minute remote sparring
- Focus on story, structure & core messages
- Optional short written summary
- Fixed price: €250 / review (alternatively €100/hr with hourly billing)
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Zalando Marketing ServicesSenior Manager Marketing + CommunicationsE-COMMERCEJune 2023 - Today (3 years)Berlin, Germany
- Creation and optimization of pitch decks, case studies, and marketing presentations for partner products, with a focus on clear structure, concise core messages, and strategic storylines.
- Strategic messaging guidelines for partner teams to communicate new products or updates consistently and effectively in the market.
- Management of content workflows for internal and external communication channels, including websites, learning platforms, and social media (LinkedIn), to target partners effectively.
- Creation and maintenance of a structured library for partner materials, simplifying access to important resources and ensuring consistency in daily work.
- Active member of the Zalando AI Champions Network, implementing AI-powered solutions for process improvement and innovation in marketing.
- Zalando Marketing ServicesTeam Lead Product MarketingE-COMMERCEJune 2019 - May 2023 (3 years and 11 months)Berlin, Germany
- Development and implementation of go-to-market strategies for partner products, including pitch decks, playbooks, factsheets, and case studies.
- Introduction of training and enablement tools for partner teams to ensure consistent communication and strategic messaging.
- Analysis of market trends and partner behavior to optimize content for presentations and campaigns.
- Responsible for high-quality educational and marketing materials that effectively support partners in product presentations.
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Education
- AI Champions NetworkZalando2015