About Dana
- A human approach to social media: I focus on both substance and style to create an authentic connection with your audience.
- Dual experience in digital communication and marketing in demanding sectors such as banking, health, and wellness. 🍃
- Versatility that allows me to manage your social media from A to Z: editorial strategy, content creation, moderation, reporting… all with enthusiasm and rigor.
- Creation of editorial calendars (Instagram, Facebook, LinkedIn, TikTok)
- Writing posts and creating visuals (Canva)
- Community management and moderation
- Implementation of influencer campaigns and contests
- KPI monitoring, monthly reporting, and recommendations
French
Native or bilingual
Experience
- well&well PHARMADOMCOMMUNITY MANAGER/ MARKETING ASSISTANTHEALTH AND WELLNESSAugust 2023 - December 2024 (1 year and 4 months)Paris, France
- Deployment of the digital strategy on social networks
- Definition of the editorial calendar
- Copywriting: social media, newsletter & Blog
- Development of new visual formats
- Community engagement
- E-influencer gifting campaign: influencer relations and activations
- Reporting and action tracking
- Notable results:
- Instagram:+485 followers, +157% visits, +100% engagement- Facebook:+489 followers, +90% visits, +132% engagement - MPACT SALES & MARKETINGBACK OFFICE ASSISTANTRETAIL (SMALL BUSINESS)June 2022 - August 2022 (3 months)92300 Levallois-Perret, France
- Advertising & sponsorship campaign for Phillip Morris
- Commercial operations & partner search
- Participation in the organization of professional events
- Business intelligence/ KPI monitoring
- ATTIJARIWAFA BANK EUROPEMARKETING ASSISTANTBANKING AND INSURANCENovember 2018 - August 2020 (1 year and 10 months)Paris, France
- Product management: E-banking activity monitoring and reporting
- Preparation, monitoring, and evaluation of marketing campaigns
- Writing and updating marketing and sales materials
- Customer database management: Target definition, segmentation, database cleaning
- Marketing studies and intelligence: Monitoring and benchmarking of regulatory and pricing changes
- Cross-functional work with legal and compliance teams to adapt documents to legal standards
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Education
- MasterDIGITAL SCHOOL PARIS2024Master
- InDesign2022InDesgin