Freelancer profile translated to English.

Description

Expert Growth & Paid Acquisition, I have over 5 years of experience in agencies where I managed acquisition strategies for B2B and B2C companies with a performance focus.

My specialty: Paid Media. I assist my clients in the design, deployment, and optimization of their SEA & Social Ads strategies with an ROI and scalability-oriented approach.

Auditing accounts, launching and structuring campaigns, continuous iterations, audience segmentation, creative testing, ongoing optimizations, and results analysis: every action is guided by data and business performance.

I build comprehensive acquisition strategies: defining objectives, budget projections, media planning, multi-channel synergies, and implementing a permanent A/B testing logic to maximize conversion rates. I also work on improving acquisition funnels, landing pages, and tracking to ensure reliable measurement and optimize conversion rates.

In addition, I advise teams on CRM, outbound, and marketing automation topics (tools, scenarios, organization, project prioritization) to ensure consistency between acquisition, nurturing, and conversion. My role is to provide strategic vision and actionable recommendations aligned with business objectives.

Accustomed to working with marketing, product, and management teams, I combine strategic vision, paid expertise, and performance management to transform advertising investments into measurable and sustainable growth.

Keywords for support: Satisfaction, Business, Performance.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Growth Room
Team Lead Scaling Expert
CONSULTING AND AUDITS
November 2022 - February 2026 (3 years and 3 months)
Paris, France
Growth Room is an agency specializing in B2B acquisition, recognized for its demanding and results-oriented approach. It favors tailor-made and high-quality support, with several offers adapted to lead generation challenges, funnel structuring, and marketing performance optimization. Its positioning is based on a strong data culture and a constant search for business impact.

This experience allowed me to perfect my support for all B2B structures.

Growth Strategies

- Managing a portfolio of B2B & B2C clients
- Implementing ambitious growth strategies & creating multi-channel synergies
- Setting objectives, budget projections
- Integrating A/B Test logic and CRO iteration

Acquisition

- Mastery of SEA & SMA media levers
- Mastery of analysis & reporting tools: Google Analytics, Google Data Studio, Piwik
- Mastery of tracking tools and implementation (GTM, Google Analytics)
- User journey improvement: UI / UX
- Conversion rate improvement (landing pages, CRM)
- CRM tool optimization (Hubspot)
- Growth outbound & automation (Lemlist, Phantombuster, Zapier, Make)

Project Management & Management

- Managing a team of 4 consultants
- Project management involving different stakeholders
- Creation of a Media Plan and Retroplanning
Acquisition Strategy Growth Marketing Team Management SEA
Junto
Paid Search & Social Consultant
CONSULTING AND AUDITS
March 2021 - November 2022 (1 year and 8 months)
Boulogne-Billancourt, France
Junto is now recognized as one of the most solid French agencies in acquisition and marketing performance. The agency's approach is based on a strong ROI culture, combining media expertise, data, and business strategy to generate measurable growth. This allowed me to acquire sensitive skills in the world of large B2C accounts.

Implementation of tailor-made and complex acquisition strategies
Strategic consulting & Budget projections
Operational management of campaigns across all SEA / SMA levers
Performance analysis & Reporting
Growth of a client portfolio (large accounts to SMEs)
Acquisition Strategy Traffic Acquisition SEA Facebook Ads Google AdWords

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Master's Degree
University of Montpellier
2021
Master 2
Master's Degree
University of Montpellier
2020
Master 1

Damien Wezel

Senior Paid Acquisition

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