Freelancer profile translated to English.

Description

Graphic Designer specialized in Branding & UX/UI Design | Expert WordPress Web Design | +10 years of experience in design and digital

Looking to transform your brand identity or create a website that truly converts? 🚀

With nearly 10 years of experience in digital (design, UX/UI, branding, and web project management), I help SMEs, startups, and entrepreneurs build a strong identity and memorable interfaces, while generating concrete results.

Branding & Visual Identity

**Creation and redesign of high-end branding**: logo, graphic charters, complete visual universe.
**Brand positioning**: story, values, differentiation, tone of voice.
**Strategic support**: building a coherent, attractive, and memorable identity.

UX/UI & Web Design

Design of showcase & e-commerce sites on WordPress(Elementor & WooCommerce).
**Custom UX/UI design**: wireframes, interactive prototypes, and Figma mockups.
**User experience optimization**: clear journeys, impactful CTAs, conversion-focused design.
**Redesign of existing sites**: improvement of ergonomics, graphic modernization, better readability.

Communication Materials (Print & Digital)

Business cards, brochures, sales kits.
Social media templates (Instagram, LinkedIn, etc.).
Professional presentations and pitch decks.
Impactful digital visuals for your marketing campaigns.

✅ Why work with me?

+10 years of expertise in design and digital
+20 brands supported
+200 design projectsdelivered
A comprehensive approach
Human and personalized support.
The alliance of creativity and performance (design & results).

📩 Let's discuss your branding, UX/UI, or website redesign project!

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Liège (up to 30km)

Belfius
UX/UI Designer
BANKING AND INSURANCE
April 2025 - July 2025 (3 months)
Bruxelles, Belgium
Belfius Direct Assurances wanted to rethink its customer area to improve user experience and strengthen the consistency of its brand image online.

In a highly competitive sector, the objective was clear: to make the experience smoother, more reassuring, and aligned with the expectations of modern insurance customers.

As a UI/UX Designer, my responsibilities included:

- Conducting acomprehensive UX auditof the existing system: friction points, inconsistencies, conversion barriers
-Industry benchmark(Belgium + France) to identify UX best practices in digital insurance
- Creation ofwireframes and interactive prototypes(Figma), with a focus on ergonomics, clarity, and information hierarchy
- Work on digital visual identity: palettes, typography, icons, components... for greater consistency and modernity
-Strategic UX recommendationsaligned with business objectives: conversion, retention, satisfaction

User Experience Design Branding Visual Identity User Interface Design Figma Mockup
RTL Belgium
Web Coordinator / Graphic Designer / Web Designer
PRESS AND MEDIA
January 2017 - Today (9 years and 6 months)
Bruxelles, Belgium
A true conductor, I manage the visual identity of projects entrusted to me, from conception to execution for the benefit of various brands.

Mastery of digital techniques, knowledge of computer and graphic languages and software, strong artistic and aesthetic sensibility, developed creative sense, good communicator, able to work in a team, these are the essential skills and qualities for the profession.

My mission:

Creation of graphic content for digital actions
Design and creation of identity logos as well as their branding for the benefit of the brands
Contribution to the improvement and graphic evolution of the brands' websites in conjunction with other collaborators
Responsible for the evolution of the branding of the different brands
Design and creation of the brand's various communication materials
Responsible for the graphic evolution of brands on television in conjunction with other collaborators
Propose, develop, or coordinate the development of digital solutions and web applications for the brands
Responsible for the evolution of the branding of the different brands
Graphic Design Social Media Web Design Web Project Management
RTL info
Brand & UX/UI Designer
PRESS AND MEDIA
December 2020 - January 2023 (2 years and 2 months)
Bruxelles, Belgium
Rethinking the overall visual identity of RTL info, including the logo, graphic charter, UX/UI guidelines, and its adaptation across the digital ecosystem (website, mobile app, social media). The project also involved creating a complete design system to standardize the user experience across all digital platforms.

AsBrand & UX/UI Designerfor RTL info, my responsibilities included:

- Leading the branding redesign (logo, visual universe, guidelines)
- UX/UI design for new web & mobile user journeys
- Development of a robust and scalable design system
- Facilitating co-creation workshops with internal teams
- User testing and iterative adjustments based on field feedback
- Close collaboration with the product team and developers to ensure proper implementation

Social Media Logo Design Graphic Charter User Experience Design User Interface Design