Freelancer profile translated to English.
Back to original languageAbout Damien
Welcome to my Malt profile!
I am Damien, Online Marketing Specialist, with 7 years of experience in various digital/growth/product marketing challenges.
I was initially in charge of paid media acquisition for several advertisers like MyFox, OuiCar, and Micromania within one of the best Parisian performance agencies - Re-Mind Phd. Very attracted to the startup world, I then spent 3 years at Prizm, a French audio startup, as Digital Marketing Manager and then Head of Marketing, responsible for the marketing strategy in France and internationally - direct e-commerce as well as e-tail. In September 2018, I had the opportunity to become Web Product Owner at Free, in charge of the complete redesign of the free.fr website and conversion funnels in the context of launching its new offers, Freebox One and Delta.
During these rich experiences, I have been confronted with varied and often complex missions. Here are some of my core skills and my recommendations accessible from my Linkedin profile.
• Web Analytics - Structured approach to web analytics and A/B testing, to extract strong insights, optimize UX and conversion rates.
• Tag Management - Creation and implementation of tracking systems on site via GTM (event tracking, popup tracking, Google Analytics Enhanced Ecommerce) and monitoring of marketing campaigns.
• SEA/SMO - Improvement of multi-channel campaign performance = ROI logic (Facebook & Instagram ADS, Google Adwords, Google Display Network, Google Shopping...). Media planning, analysis, and reporting.
• SEO - Ranking improvement through On-page/Off-page/Local SEO optimizations.
• Agile Project Management - Management of a development team, product roadmap, feature prioritization. (Scrum)
• Copywriting - Product naming, taglines, storytelling, highlighting USPs.
I would be delighted to assist you with your projects and am available to discuss them.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Iliad / FreeWeb Product OwnerTELECOMMUNICATIONSSeptember 2018 - May 2019 (8 months)Paris, FranceLeading the massive redesign of the website free.fr for a massive product launch.Responsible for :•Copywriting - Vamping up the wording to impact thanks to strong taglines, catchy headlines, great pitch that unveils the whole benefit of each features.•Tracking - Planning and technical setup via Google Tag Manager.•CRO & Web Analytics - Optimizing Conversion Rate and pricing plans (using Matomo, one of the most powerful open web analytics platform)•SEO - Getting insights, boosting ranking of our React.JS website on revelant keywords to get high quality traffic, local SEO Optimization for our retail stores.•Agile project management - Creating and managing developers team, product roadmap planning, features prioritization, users stories.•Web to Store - Drive leads in-store thanks to specific landing pages including a map (under Open Street Map) and appointment schedule.Working closely with the executive team, Freebox R&D team, I.T. Department and all partners such as Devialet, Netflix, Amazon Alexa and so on.Also leading diversity initiatives about marketing strategy across the company like branding, product range naming, visual identity.
- PrizmHead of Marketing & GrowthTECHApril 2018 - September 2018 (6 months)Paris, FranceHead of a small and agile team, I aimed to enlarge Prizm's global user base alongside the growth of the brand. I executed relevant growth opportunities by defining and driving marketing strategies at scale, experimenting with new acquisition channels, leveraging creative tactics as viral loops, building solid partnerships. Achievements:•Leading the pivot for the new MVP of Prizm, finally working with thousand of web radios as unique musical source, thanks to a smoke test and successful experiments such as robust A/B price testing to find the product-market fit.•Jumpstarting a cost-effective traction for the worldwide launch of the new version of Prizm, available on our website and Amazon.com. In only 2 months, I reached a significant and positive signal of ROI with both reduction of CPA (divided by 2!) and strong increase of sales (+25%) thanks to relevant activations and bid optimisations on multi-channel campaigns.•Identifying representative buyer personas by using quantitative methods such as statistical procedures like PCA/Factor Analysis and a cluster analysis, paired with qualitative tests to find deep insights and scale demand generation.•Improving online conversion rate with a structured approach of web analytics to extract strong insights and optimize.
- PrizmDigital Marketing ManagerTECHMay 2015 - April 2018 (2 years and 11 months)Paris, FranceResponsible for the online marketing strategy for our startup, Prizm, which created the first intelligent audio player, from activation to conversion.•SEM Running and monitoring multi-channel campaigns with a test & learn process.•Web analytics & Tracking management - Setting up the tracking system of the website (event tracking, popup tracking, Google Analytics Enhanced Ecommerce) and of all marketing campaigns.•CRM & email automation -Develop the database structure to stock information about our users and buyers in order to send personalized, relevant and automated emails.•Ecommerce - Design-thinking of the conversion tunnel for a mono-product startup, to support a quickly growing direct sales business (B2C)
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Education
- Master's degree - ECOTICUniversité de Rennes 12015Digital Marketing, Mobile Marketing, Web analytics, Data-Analysis, Decision-Making Tools, E-Commerce, Network Economy, New Business Models, Lean Startup, UX Design, Business Game, Business English. Experience : Network analysis between both main clusters of the french west coast, Nantes and Rennes, 6 months after the launch of the French Tech label. The study was carried out thanks to webscrapping method of Twitter API with R, involved extracting twitter accounts who tweeted in the #FrenchTech hashtag and their entire followers to build local communities and analyze the links between each clusters with a data-visualization in Gephi. Event : Web We Can - Digital Day by ECOTIC. In order to celebrate the 10th anniversary of the Master’s degree, we planned a free digital event, sponsored by La French Tech, this special day about marketing digital trends was a real success with the presence of around 250 visitors thanks to the quality of the speakers. This event will turn 5 this year.
- Bachelor's degree - EconomicsUniversité de Rennes 12013Macroeconomics, Microeconomics, Econometrics, Marketing, Strategic & Business Management, Business Game, Business English. Experience - Facebook : data analysis to measure the power of the lock-in effects on the social Network. Based on a representative sample of 2000 people who signed up on Facebook, I applied a Probit Model - run in Stata - to try to measure the main factors of the lock-in effects of the users on the social network, such as the opportunity costs to switch to other platforms or network effects if the user also has his/her close friends on Facebook.
Certifications
- Google AdwordsGoogle2015