Freelancer profile translated to English.
Back to original languageAbout Damien
Hello, I am Damien Serrano, Senior Consultant in CRM, Marketing Automation and B2B RevOps, I support marketing and sales management in structuring their funnel, optimizing Marketing-Sales processes and deploying their tools.
16 years of experience with manufacturers such as Brammer/Rubix, nVent Schroff, Dräger, Tremco CPG, Air Liquide etc.
What sets me apart:ability to frame(diagnosis, roadmap, governance, team alignment) and toexecute(CRM deployment, workflows, scoring, dashboards).
🎯 Strategy & Framing
360° audit, Marketing-Sales strategic alignment (SLA), recommendations with prioritization matrix and action plan. Identification and deployment of your personas and customer journeys.
🔧 Audit & Structuring of Lead Management
Mapping of the existing funnel, implementation and optimization of the Lead → MQL → SQL → Opportunity stages.
⚙️ HubSpot Deployment & Optimization
Initial configuration, platform audit and improvement areas.
🔁 Workflow Creation
Creation of automated scenarios by persona and funnel stage, lead scoring.
📊 Dashboards & Performance Monitoring
Implementation of dashboards, funnel KPIs, marketing attribution.
🌍 Change Management & CRM Governance
Impact study, Stakeholder mapping, Steering committees, data and process standards.
🎓 Training / Workshops
Training teams on CRM and Marketing Automation tools, creation of educational materials and playbooks. Workshop facilitation.
🇬🇧 Missions in French and English
🛠️ Tools mastered:
HubSpot · Salesforce Sales Cloud · Looker Studio · n8n · Generative AI (ChatGPT, Claude, etc.)
French
Native or bilingual
English
Fluent
Can work on-site
Strasbourg (up to 50km)
Experience
- VektralConsultantJanuary 2026 - Today (7 months)✅ Consulting for industrial SMEs and ETIs, founder of Vektral✔️Corporate Strategy✔️Digital Transformation and process optimization (CRM, marketing automation, etc.)✔️Change Management✔️AI Integration✔️Training
- DEKUPLEDigital Marketing ConsultantCONSULTING AND AUDITSSeptember 2023 - December 2024 (1 year and 3 months)RevOps / CRM / Marketing Automation Expert
- Support for major clients in the implementation of HubSpot, Salesforce and RevOps solutions.
- Optimization of marketing & sales processes: lead management, scoring, workflows, reporting.
- CRM & marketing automation audits (Air Liquide, Sumitomo, Electrolux Professional).
- Construction of KPI dashboards and definition of steering frameworks.
- Project coordination: deadlines, budgets, business workshops, client team interactions.
- Implementation of recommendations to improve conversion, productivity, and data quality.
- TremcoCPGHead of Lead Acquisition - Inbound MarketingMay 2020 - August 2023 (3 years and 3 months)Pan-European Leadership – CRM & Inbound Transformation
- Deployment of the Inbound Marketing & CRM strategy in 14 countries (Europe).
- Management of a central team (Marketing Automation Specialist + Content Specialist).
- Definition of buyer personas and facilitation of multi-country customer journey mapping workshops.
- Funnel standardization: Visitor → Lead → MQL → SQL → Opportunity → Won.
- Construction of the marketing/sales SLA (qualification criteria, handover rules).
- Salesforce project leader: CRM deployment in 14 countries, management of a project over $1M, coordination of service providers and leadership of the project team (>20 people).
- HubSpot ↔ Salesforce deployment: integration, workflows, lead scoring, advanced nurturing.
- Implementation of full-funnel dashboards and unified European reporting.
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Education
- Global Executive MBAIAE Business School Paris Sorbonne2025
- Master Management - Marketing & Market IntelligenceUniversité de Strasbourg2013
Certifications
- Salesforce Certified Platform AdministratorSalesforce
- GenAI in Business: Discover the PossibilitiesUniversity of Michigan