Freelancer profile translated to English.
Back to original languageAbout Damien
I am Damien Mayoussier, my profession is to understand who you are and imagine how to promote you, you, your company, your brand, your products or your services according to your strategy.
To achieve this, I create videos, short and rich content for your social networks, and TV, Facebook, Instagram, Google, and YouTube advertising campaigns.
I draw my know-how not from film school but from a university business and marketing education and a 15-year career as a digital manager for various communication agencies and specialized retail chains.
This brings a resolutely "business" approach to the projects we can undertake together.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Toulouse (up to 50km), Muret (up to 30km), Toulouse (up to 30km)
Experience
- Olivier ClaireMarketing and Digital Director, LUXURY sectorLUXURY GOODSMarch 2018 - November 2018 (8 months)Toulouse, France
- IRRIJARDINDigital Commerce ManagerRETAIL (LARGE RETAILERS)August 2012 - March 2018 (5 years and 8 months)Noé, FranceIRRIJARDIN (specialized retail chain - 100 stores)Strategy: Definition and implementation of the brand's E-Commerce and Cross-channel strategy.Creation and management of the "Digital Commerce" department of 5 people, functional management of cross-functional departments (Distance Selling, Communication, and Logistics), selection and management of about thirty service providers.E-commerce Animation: Web Analytics, SEO, SEA, shopping, marketplaces, website & store reviews..Creation of the "Irrijardin Tutorials" environment: immersive 360° website and creation of "tutorial" videos.UX Personalization and Predictive Targeting: weather-sensitive campaigns, promotions for abandoned carts, product offering personalization, among others.Creation of online configurators: custom pool and equipment, dynamic irrigation plan.Innovation and digitalization of points of sale:- In store: design of applications (private site, virtual showrooms in augmented reality, support for the IT department in the redesign of the checkout system)- Multi-local geo-localized communication: creation and deployment of the brand's digital media plan for stores (weather-sensitive display, Google search, Facebook, etc.)RESULTS:- TRAFFIC: X 6 IN 4 YEARS / REVENUE: X 6 IN 4 YEARS- AWARD: IRRIJARDIN BEST BRAND CATEGORY POOL“This leader in pool equipment is at the forefront of digitizing its smartphone services (water analysis, equipment control...)”.
- MayoussierLecturer at Business SchoolEDUCATION AND E-LEARNINGOctober 2008 - April 2016 (7 years and 6 months)Pau, FranceTraining in E-Advertising and Web Marketing for Master's 1 and 2 students
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Education
- Master 2 Services MarketingIAE of Tours2003
- Master 1 Commerce and SalesIAE Savoie Mont Blanc2002