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Damien LorcaDL

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Freelancer profile translated to English.
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About Damien

My 12 years in media agencies have allowed me to acquire comprehensive expertise in media consulting and optimization. I have managed and invested in advertising campaigns for major clients (Orange, Cetelem, FCA, Transavia, etc.). These advertising campaigns ranged from Social campaigns to Search campaigns, YouTube campaigns, as well as pure programmatic campaigns.
For the past year, I have had the opportunity to work on a multitude of projects with about ten different clients, ranging from startups to large accounts, with consistently positive feedback.

I am seeking a regular partnership with advertisers and/or agencies. I can offer my services to agencies, brands, startups, and SMEs:
- Media audit and recommendations
- Reporting analysis and actions
- Training and coaching for your teams
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to km)

Experience

  • Freelance
    Digital Media Consultant
    PRESS AND MEDIA
    January 2018 - Today (8 years and 5 months)
    Multi-media Consulting
    Digital Internalization
    Programmatic Expert
    Sectors: Automotive, Travel, Banking & Insurance, Entertainment, and Telephony
    Consulting Internalization Expertise Media Digital Programmatic Social SEA
  • Boursorama
    Head of Performance Department
    BANKING AND INSURANCE
    June 2017 - December 2017 (7 months)
    Head of new client acquisition for Banking
    Management of the performance team (Display, Search, Partnership, Affiliate)
    Team Management
  • KR MEDIA FRANCE
    Group Manager / Programmatic Expert
    PRESS AND MEDIA
    September 2014 - May 2017 (2 years and 9 months)
    Programmatic Manager - Performance & Branding
    Multi-Client: Automotive, Finance, Travel sectors, ...
    Media Manager
    Implementation of action plans to develop programmatic for the agency's clients
    Development of conviction on programmatic activation at KR Media
    Client training workshops on programmatic
    Programmatic Team Management Training Performance

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