Damien Lecoeuvre

Project Management for AI applied to Marketing

Solicitations within the Marketing, Communication, Digital, and Data Department

>> Context: Ambitious marketing transformation project to offer the best product to each individual through personalized engagement, powered by an AI-driven recommendation engine.

++ My contribution: Monitor A/B tests and their performance, track the industrialization of the AI platform, establish project portfolio governance and management, foster collaboration between Data, Marketing, and IT teams.

Structuring a CSR program to meet regulatory requirements and environmental challenges for the CELINE brand (AGEC law, EcoScore, target of reducing Scope 3 carbon footprint by approximately 50% by 2030).

Pre-scoping of impacts related to regulatory changes in the use of hazardous substances in leather and textiles (ZDHC), the first step in a traceability and manufacturing batch management project.

Scoping the implementation of a carbon footprint management tool.

Pre-scoping and scoping of CSR projects for Auchan Group: Packaging Declaration, Carbon Footprint, Supplier Carbon Commitment Portal, Raw Material Traceability, CSR KPIs for own-brand products, support for Non-Financial Performance Declaration.

Priority on the Packaging Declaration project to enable the 8 concerned countries to improve reliability and productivity from 2024 for the 2023 declaration: Scoping the implementation of a Data Core Model, a Packaging data collection tool, a Datapool, and a reporting system.