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Damien GuiavarchDG

Damien Guiavarch

Expert CRO / TRACKING / CRO AUDIT / ECOMMERCE / GA

€500/day
16 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Damien

🚀 Boost your website's conversion rate (CRO) through Data, UX Design, and tracking
[E-commerce · SaaS · App · Platform · Showcase Website · Landing Pages]

I optimize user journeys to convert more visitors into customers (+30% to +80% conversion increase depending on the project).

👉 Typical Goal: 1.5x conversion rate (often more).
👉 Approach: Proven methodology across dozens of clients
👉 Decisions 100% data-driven + UX design crafted for conversion.

Qualities: CRO expertise, responsiveness, regular reporting, and availability

My CRO Method

🔎 1. Analytics CRO Audit (Data Scientist Background)

Analysis of global data (analytics, funnel, drop-offs)
Cross-referencing acquisition, on-site behavior, and technology data
Macro and micro-conversions to identify characteristics of converting visitors

🎨 2. Conversion-Oriented UX/UI Design Audit

Study of heatmaps and user behaviors
Identification of friction points, cognitive biases, and quick win opportunities

-> Average: +30 prioritized optimizations / recommendations planned in a roadmap

🛠️ 3. Benchmark and UX Mockups

Redesign of key pages through UX/UI mockups
Optimization of hierarchy, message clarity, social proof, CTAs, micro-interactions
Goal: eliminate friction and amplify conversion triggers

🧪 4. A/B Tests & Continuous Optimization

Implementation and management of A/B tests to iterate and scale results
Tools mastered: AB Tasty · VWO · Kameleoon
Project management to implement recommendations with smooth collaboration with developers

💼 I have already worked for sites similar to yours

Medicalib, Afnor, Certideal, Lacoste, L'Equipe, Aigle, Conforama, Potager City, La Nouvelle République, Lefbvre Dalloz, Caisse d'Epargne, Pro BTP, Bretagne Telecom, Ludilabel, Merci Maman, Petit Picotin ...

📩 To book a meeting

Agenda: zcal.co/damien-guiavarch/decouverte
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Nantes (up to 50km), Rennes (up to 50km)

Experience

  • Lefebvre Dalloz
    Product Manager Marketing Automation
    PUBLISHING
    June 2024 - August 2025 (1 year and 2 months)
    Paris, France
    - Implemented a CDP with marketing automation scenarios
    - Project Management
    - Analytics, CRO, and UX Audit for the redesign project
    - Team Management (1 person)
    Project Management Data Analysis CRO Marketing Automation CDP
  • Aéroport de marseille
    CRO Audit: Analytics and UX
    AVIATION AND AEROSPACE
    March 2024 - March 2024 (1 month)
    - Audit of flight and parking booking journeys
    - Roadmap creation
    - Piwik Pro tracking audit
    - Piwik Pro tracking optimization
    Piwik Pro CRO Conversion Rate Optimization
  • Petit picotin
    CRO Audit: Analytics and UX, following a redesign
    E-COMMERCE
    February 2024 - March 2024 (1 month)
    - CRO Audit: Analytics and UX with a before/after redesign comparison
    - CRO roadmap creation
    Google Analytics 4 CRO Conversion Rate Optimization

Reviews

5.0

Out of 4 ratings

MaximeM

Maxime

Maxime Lopes Duarte

Reviewed on 2/25/2024

Damien was very professional and gave me over 20 areas for improvement for my store, which had been stagnant for almost 3 years. I now just need to implement everything. I sincerely recommend him!
A

Audrey

Pink Monday

Reviewed on 3/27/2023

I appreciated Damien's work for its quality and attention to detail. He was able to highlight what needed to be improved on our site.

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Education

  • Master MASS
    Rennes 2 University
    2013

Certifications

  • Google Analytics
    Google
    2014
    Google Analytics Tracking Web Analytics
  • UX PM Level 2 Certification
    Axance
    2019
    Product Management Project Management

Skill set

Categories