Damien Guiavarch

🚀 Boost your website's conversion rate (CRO) through Data, UX Design, and tracking

[E-commerce · SaaS · App · Platform · Showcase Website · Landing Pages]

I optimize user journeys to convert more visitors into customers (+30% to +80% conversion increase depending on the project).

👉 Typical Goal: 1.5x conversion rate (often more).

👉 Approach: Proven methodology across dozens of clients

👉 Decisions 100% data-driven + UX design crafted for conversion.

Qualities: CRO expertise, responsiveness, regular reporting, and availability

My CRO Method

🔎 1. Analytics CRO Audit (Data Scientist Background)

Analysis of global data (analytics, funnel, drop-offs)

Cross-referencing acquisition, on-site behavior, and technology data

Macro and micro-conversions to identify characteristics of converting visitors

🎨 2. Conversion-Oriented UX/UI Design Audit

Study of heatmaps and user behaviors

Identification of friction points, cognitive biases, and quick win opportunities

-> Average: +30 prioritized optimizations / recommendations planned in a roadmap

🛠️ 3. Benchmark and UX Mockups

Redesign of key pages through UX/UI mockups

Optimization of hierarchy, message clarity, social proof, CTAs, micro-interactions

Goal: eliminate friction and amplify conversion triggers

🧪 4. A/B Tests & Continuous Optimization

Implementation and management of A/B tests to iterate and scale results

Tools mastered: AB Tasty · VWO · Kameleoon

Project management to implement recommendations with smooth collaboration with developers

💼 I have already worked for sites similar to yours

Medicalib, Afnor, Certideal, Lacoste, L'Equipe, Aigle, Conforama, Potager City, La Nouvelle République, Lefbvre Dalloz, Caisse d'Epargne, Pro BTP, Bretagne Telecom, Ludilabel, Merci Maman, Petit Picotin ...

📩 To book a meeting

Agenda: zcal.co/damien-guiavarch/decouverte