Freelancer profile translated to English.

Description

I help teams scale products from MVP to maturity by translating complexity into clarity, deploying robust design systems, and elevating product experience.

With 15 years of industry experience, I've evolved from coding & designing web templates to crafting complex SaaS products (B2B/B2C). My background in motion, marketing, and e-commerce has shaped a Product Design approach grounded in technical expertise & business objectives.

What I handle:

Discovery & Research:Bringing clarity on what drives the most impact before building, to minimize risks.

Product Experience Design:Crafting intuitive end-to-end experiences through detailed flows, wireframes, and interactive prototypes.

Interface & Visual Design:Creating cohesive and differentiating interfaces, micro-interactions, and scalable Design Systems.

Usability Testing:Reducing uncertainty by testing early and often, ensuring every design decision is backed by user feedback and functional excellence.

Handoff:Ensuring smooth deployment with development-ready assets, rigorous QA, and close collaboration with development teams.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

DataHawk Technologies
Product Designer
SOFTWARE PUBLISHING
January 2023 - February 2025 (2 years and 1 month)
Paris, France
- Interface Redesign & Scalability 🎨:Led the complete interface redesign and deployed an evolvable Design System to modernize brand image and industrialize production.

- Engagement Optimization 📈:Simplified user journeys, information architecture, and redesigned onboarding flows to improve activation and retention rates.

- Feature Design (Data-Driven):Designed new features based on data analysis (quantitative/qualitative) and User Research to meet real needs.

- Lean & Iterative Methodology 🔄:Implemented rapid "Test-and-Learn" cycles (prototyping, testing, analysis) to validate hypotheses and reduce development costs.

- Cross-Team Synergy 🤝:Collaborated across Marketing and Engineering teams to ensure a consistent product experience across all touchpoints.

- Continuous Improvement Leadership:Analyzed field feedback and conducted user testing to refine usability and maximize perceived value for the end-user.
User Experience Design Design System User Interface Design User Research Lean UX
Damien Franco
Sr Product Designer
SOFTWARE PUBLISHING
November 2017 - Today (8 years and 7 months)
- Startup Support (MVP to Scale):Managed the entire design cycle, from discovery to launch, ensuring the transition from an MVP to a scalable and sustainable product.

- User Research & Validation 🕵️:Conducted user studies and created high-fidelity prototypes to validate market hypotheses and secure technical investments.

- Business & UX Alignment 🎯:Translated strategic objectives from founders and PMs into intuitive interfaces, balancing business KPIs with user needs.

- Design Ops & Systematization 🧩:Architected and deployed an evolvable and modular Design System to industrialize production and ensure visual consistency across the entire ecosystem.

- Growth UX & Optimization 📈:Increased activation and retention rates by analyzing and refining critical flows (onboarding, checkout, navigation).

- Technical Synergy 🤝:Collaborated closely with engineering teams to ensure technical feasibility and excellent integration (Pixel Perfect).

- Brand Identity & Assets 📢:Created a cohesive visual identity and produced communication materials (video, marketing website, ads, digital assets) to strengthen the brand image.
Product design UI/UX Design User Research AARRR Product Strategy
OBIZ
UI UX Designer
ENTERTAINMENT AND LEISURE
February 2016 - March 2017 (1 year and 1 month)
Lyon, France
- White-Label Solution:Co-designed the UI/UX architecture and actively participated in the front-end integration of a product intended for third-party deployment.

- Mobile Applications:Designed intuitive native interfaces and created interactive prototypes for a fluid user experience.

- Marketing Materials:Produced visual assets for digital campaigns, ensuring a high level of quality and conversion.
User Interface Design User Experience Design Web Integration Print Graphics