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Description

I help companies acquire customers through online advertising, via Google Ads and Meta Ads.

My goal is not to generate traffic, but to turn advertising investments into real, profitable customers.

I am involved in the entire acquisition process:

- creation and management of Google Ads and Meta Ads campaigns,

- optimization of acquisition costs,

- improvement of conversion rates,

- analysis of the user journey up to the conversion.

I developed this approach through my own project, a mobile application (IDactivities), for which I managed user acquisition through advertising campaigns.

This experience allowed me to test and optimize different acquisition strategies in real conditions.

Today, I support companies that want to structure and make their customer acquisition profitable through online advertising.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

IDactivities
Traffic Manager – Tracking & Funnel Optimization
SOFTWARE PUBLISHING
September 2024 - Today (1 year and 11 months)
Paris, France
In addition to managing acquisition campaigns, I worked on optimizing the user journey to improve conversion between the first ad click and the application registration.

My tasks:
- Implementation and analysis of the complete user journey tracking.
- Identification of friction points in the acquisition funnel.
- Analysis of key stages: ad click → landing page → download → registration.
- Landing page optimization to improve conversion rates.
- Reduction of user journey friction to maximize the conversion rate.
- User behavior analysis to identify improvement opportunities.

This approach allowed me to develop a complete vision of acquisition: generating qualified traffic, but above all converting that traffic into users.
Conversion Rate Optimization (CRO) Conversion funnel Landing page Google Analytics 4 Google Tag Manager
De Particulier à Particulier
Digital Acquisition Consultant – Optimization & Conversion
REAL ESTATE
March 2026 - July 2026 (4 months)
Toulouse, France
Optimization of real estate ads on Leboncoin with a performance-oriented approach and data analysis.

Objective: improve ad visibility and increase the number of qualified contacts.

Actions taken:

- Creation and comparison of several ad variations to identify the most effective elements.
- Testing of different creatives, titles, descriptions, number of photos, and price positioning.
- Analysis of performance indicators: views, click-through rate, engagement, and visibility evolution over time.
- Continuous optimization of ads based on observed results.

Results obtained:
+50% views in 24 hours after ad optimization.
2.5x increase in click-through rate compared to initial versions.
Maintained a stable consultation level over several days, whereas a sharp decline was observed previously.

This experience allowed me to develop a data-driven approach: formulate hypotheses, test different variables, measure results, and continuously optimize.
Digital Marketing A/B Testing Data analysis copywriting Digital acquisition
IDactivities
Google Ads and Meta Ads Media Buyer - Acquisition & Performance Marketing
SOFTWARE PUBLISHING
August 2024 - Today (2 years)
Paris, France
As part of the development of the mobile application IDactivities, I managed user acquisition through Google Ads and Meta Ads (Facebook / Instagram) campaigns.

My tasks:

- Creation, launch, and optimization of mobile acquisition-oriented advertising campaigns.
- Development and testing of different creative strategies on Meta Ads: visuals, formats, marketing angles, taglines, and ad copy.
- Management and optimization of Google Ads Search campaigns to capture an audience with strong intent.
- Analysis of advertising performance (CTR, CPC, CPA, installation volume, traffic quality).
- Continuous campaign optimization to improve acquisition cost and the quality of users generated.

Beyond media management, I worked on the entire acquisition process, from ad impression to application download.
Google Ads Meta Ads A/B Testing Social Ads Instagram Ads

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Media Buyer Certification – Digital Acquisition & Growth Marketing
Ades Bootcamp
2026
Formation spécialisée en acquisition digitale et pilotage de campagnes publicitaires payantes. Programme couvrant : - Meta Ads (Facebook Ads et Instagram Ads) : création, structuration et optimisation de campagnes - Google Ads : stratégie de mots-clés, création d'annonces et optimisation des performances - Creative Strategy : conception et analyse de créatifs publicitaires - Tracking et Analytics : suivi des conversions, analyse des données et mesure de performance - Landing pages et conversion : optimisation des parcours utilisateurs et réduction des frictions - Analyse des performances : lecture des KPIs (CTR, CPC, CPA, ROAS) et optimisation continue - Stratégies d'acquisition et tests A/B
Social Media and Content Marketing Training
Instapreneur Pro
2025
Formation spécialisée dans la création de contenu organique et les stratégies de croissance sur les réseaux sociaux. Compétences développées : - Création de contenus adaptés aux réseaux sociaux - Storytelling et copywriting - Hooks et optimisation de la rétention - Personal branding - Stratégie éditoriale - Analyse des performances organiques - Compréhension des mécanismes d'engagement sur Instagram

Check out Damien's education

Damien Boyé

Media Buyer | Google Ads | Meta Ads | CRO

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