Freelancer profile translated to English.
Back to original languageAbout Damien
Expert in Growth Marketing, I foundedRayZ Consultingin 2021 to structure the support I was providing to my clients: startups, scaleups, and B2B mid-sized companies.
After 12 years of experience in business management within large international groups, followed by 8 years managing startups "from scratch" and high-growth scaleups, I leveraged my entrepreneurial experience and my2 exitsto support over 30 companies in their **growth strategy**.
Since 2021, this structure has allowed me to aggregate the skills of numerous freelancers, experts inSEO**, **contentcreation,Data**, or **Paid Marketingto meet the specific needs of our clients.
Today, RayZ Consulting relies on anetwork of experienced freelance expertsin **Growth Marketing**, whom I have selected to achieve your objectives.
✅ Support Missions:
● Strategic coach for your CMO **(Part-time CMO)**.
● Manage the marketing team during a transition phase or the extended absence of the CMO **(Part-time interim CMO)**.
● Strategic coach for your CEO on your growth or organizational challenges **(Part-time Chief of Staff)**.
● Conduct a comprehensive audit of your company, following the AARRR framework, to identify priority actions to unlock your growth (Audit360).
● Explore acquisition channels, validate your Value Propositions, your target audiences, and diversify your acquisition **(Explore 360)**.
● Design and deploy an activation strategy tailored to your business to optimize the conversion of your leads into customers (Activation).
● Design and deploy a fully customized Data Stack aligned with your Marketing Stack **(Data)**.
✅Areas of Expertise:
● B2B / SaaS / Marketplace / AARRR Framework
✅To reach me:
● cal.com/damien-rayz/malt-meeting
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- RayZ ConsultingDigital Growth Strategy ConsultantCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)Paris, France● Lead "commando" missions (3 months) for companies, in collaboration with Growth Marketing experts, aimed at developing a Marketing Playbook, adapted to their context and growth challenges, to offer Full-funnel solutions that maximize their revenue.
- PoiscailleCMO in charge of GrowthE-COMMERCEJuly 2022 - February 2023 (7 months)Paris, France● Restructure and lead the marketing, communication, and customer service departments to prepare for business scalability post Series B.● Define key metrics and model the business in the Business Plan to calculate the projected P&L and identify the most efficient levers to impact revenue quickly.● Design and manage the deployment of a Data & Marketing Stack to measure the performance of marketing actions in real-time.𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀● +20% subscriber growth and +30% MRR thanks to the marketing actions (acquisition, activation, retention, revenue) implemented.● Improved management and performance tracking of each department, thanks to the deployment of automated dashboards.
- ARWAY® (Techstars '20)Partner | CEO's Right-Hand for GrowthTECHFebruary 2020 - August 2021 (1 year and 6 months)Paris, Île-de-France, France𝗔𝘀 𝗮 𝗣𝗮𝗿𝘁𝗻𝗲𝗿:● In support of the CEO, develop Pitch Decks for investors/business angels to present the project, generate interest, and secure investment & Prepare follow-up communications + Manage financial tracking to control cash burn.𝗔𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱:● Design and implement the Go-To-Market strategy to drive company growth and prepare for exit.● Develop and manage the Branding and Communication strategy to increase awareness and support acquisition.● Generate leads and create outbound marketing campaigns to accelerate early adopter acquisition, gather their feedback to guide product evolution and achieve Product Market Fit.𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀● Invitation to global events alongside AR leaders, thanks to the effectiveness of communication and Social Marketing actions implemented to boost our visibility.● Acquisition of 1000+ customers in 60+ countries in 7 months, without paid campaigns, thanks to the quality of outbound marketing campaigns.
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Education
- Full Stack Web DevelopmentLe Wagon2019Le Wagon is a coding bootcamp that teaches students to develop web applications from scratch. Its cutting-edge curriculum and world-class teachers give students all the skills and tools needed to kick-start their tech career, land a job as software developers or product managers, or launch their own startup.
- Master 2 Project Financing / Structured FinancingÉcole des Ponts ParisTech2008Le master financement de projet comprend des enseignements et un stage en entreprise. Celui-ci a deux objectifs : la formation de professionnels dans le domaine du financement de projet ; l’étude des secteurs connexes au financement de projet que sont l’ingénierie financière immobilière et l’ingénierie du Venture capital.
Certifications
- Full Stack Web DevelopmentLe Wagon2019