About Damian
French
Native or bilingual
English
Native or bilingual
Experience
- APAVEUX/ UI DesignerCONSULTING AND AUDITSMarch 2024 - Today (2 years and 5 months)Paris, FranceUX/UI Designer – Product mission (mobile-first + desktop) + design system creationSince 03/2024, I've been working as an UX/UI Designer on the redesign and evolution of a business application (web, mobile-first approach then desktop adaptation).My role covers needs analysis, UX design, UI production, and supporting product & dev teams through implementation.• Scoping: workshops (PO/PM/dev), clarifying user stories, prioritization, defining target journeys and acceptance criteria.• UX: “lean” research (user/support feedback), mapping, user flows, AI, wireframes, managing edge cases and states (empty/error/loading).• UI: screen and component design, visual consistency, accessibility, responsive design, micro-copy FR/EN.• Design system: creation and structuring of components (atoms/molecules/organisms), tokens/variables, documentation, and usage guidelines.• Handoff & delivery: Figma specs, annotations, redlines, UI QA, iterations with developers, post-release bug tracking.• Focus: simplicity, friction reduction, UX/tech alignment, iterative and measurable delivery.
- Le roi du matelasE-commerce Site Redesign Mission (CX/ UX/ UI)RETAIL (SMALL BUSINESS)January 2023 - May 2023 (4 months)Lille, FranceInitially, Le Roi du Matelas (LRDM) engaged my services to make user interface corrections.But my role as a consultant shouldn't be limited to UI. I immediately asked questions to go further and challenge the existing setup.Following a site audit, an analysis of their sales performance via Google Analytics, and a competitive benchmark, I quickly diagnosed issues and proposed solutions.Objective: Boost sales by optimizing CX (Customer Experience)/ UX/UIObservation: After an in-depth analysis of their analytics (Google Analytics), I noticed that the purchase funnel abandonment rate occurred at the cart stage.Analysis: These observations allowed me to identify a number of friction points supported by empirical arguments from UX principles (particularly drawing from the invaluable NNgroup).My Intervention:- Product page redesign (better exposure of essential information)- Creation of a mini-cart (allowing confirmation of the 'add to cart' action and cross-selling opportunities)- Cart page redesign (more transparency on shipping costs for a better conversion rate)- Checkout/Payment page redesign (customer information, shipping, and payment form on a single, step-by-step page).- Mobile optimization (addition of a sticky 'add to cart' button)- Technical feasibility (presentation to the dev team + creation of a decision-making tool based on criticality and technical complexity index).Results (development in progress):- According to NNgroup, the sticky 'add to cart' button increases mobile sales by over 8%.- Very likely increase in conversion rates at each key stage throughout the customer journey.Conclusion: A very enjoyable team effort in collaboration with the highly competent digital and marketing director at Le Roi Du Matelas :)
- ThalesUX/ UI Designer + UX ResearchEDUCATION AND E-LEARNINGOctober 2021 - January 2023 (1 year and 3 months)Paris, FranceMission(s) (in English):- Learning Experience @ Thales – UX DesignDesign and creation of a UX toolkit centered around user-centricity, providing training module creators with the necessary tools to strengthen their learner-centered design methods.- uLearn – Learning management system – User ResearchAnalysis and transcription of user surveysQualitative interviews with Learning Managers and Training AdvisorsTranscription of journeys into experience mapsPresentation + Proposals for UX improvement solutions- Learning Channels – Tool for aggregating learning paths (gathering learning content through mini-sites)Redesign of a Learning Channel as an example, adhering to UX/UI principles for a typical Thales learner.Creation of a UX/UI guide for learning channel creatorsCreation/redesign of the homepage and coordination of workshops on navigation- Learning Moments – Periodic session where a Thales employee shares specific knowledge with others. I shared my expertise in UX.Creation of teaching materials.Facilitation and pedagogy.
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Education
- Higher Business School Diploma of Amiens (Master's degree)Ecole Supérieure de Commerce d'Amiens (Sup de co)2002E-commerce, marketing, communication digitale.