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Damian H.DH

Damian H.

Senior Product Designer | AI-Powered UX/UI

€550/day
Amiens, FR
8-15 years

Average response time: 12 hours

Freelancer profile translated to English.
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About Damian

Senior UX/Product Designer, bilingual English, specializing in complex digital products.

I help teams design useful, fluid, and consistent experiences by clarifying needs, structuring user journeys, and reducing friction from the initial scoping phases. My approach also relies on data, usage analysis, and KPIs to confirm or invalidate hypotheses, measure the impact of design choices, and verify the quality of solutions over time.

I also bring a strong ability to bridge product, business, and front-end, translating complex needs into functional rules, journeys, interfaces, and actionable solutions.

I also develop advanced AI-assisted prototyping workflows (Claude code), by structuring design systems, style guides, components, and front-end constraints to quickly produce coherent, credible, and increasingly actionable prototypes for development teams.

Specialized in Product Design, with over 13 years of experience in digital and an initial background in web design and digital marketing.
Native English speaker, fluent in French/English.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Amiens (up to 50km), Paris (up to 50km), Lille (up to 50km)

Experience

  • APAVE
    UX/ UI Designer
    CONSULTING AND AUDITS
    March 2024 - Today (2 years and 5 months)
    Paris, France
    UX/UI Designer – Product mission (mobile-first + desktop) + design system creation

    Since 03/2024, I've been working as an UX/UI Designer on the redesign and evolution of a business application (web, mobile-first approach then desktop adaptation).

    My role covers needs analysis, UX design, UI production, and supporting product & dev teams through implementation.

    • Scoping: workshops (PO/PM/dev), clarifying user stories, prioritization, defining target journeys and acceptance criteria.
    • UX: “lean” research (user/support feedback), mapping, user flows, AI, wireframes, managing edge cases and states (empty/error/loading).
    • UI: screen and component design, visual consistency, accessibility, responsive design, micro-copy FR/EN.
    • Design system: creation and structuring of components (atoms/molecules/organisms), tokens/variables, documentation, and usage guidelines.
    • Handoff & delivery: Figma specs, annotations, redlines, UI QA, iterations with developers, post-release bug tracking.
    • Focus: simplicity, friction reduction, UX/tech alignment, iterative and measurable delivery.
    UX/UI Design Figma User Research User Experience Design
  • Le roi du matelas
    E-commerce Site Redesign Mission (CX/ UX/ UI)
    RETAIL (SMALL BUSINESS)
    January 2023 - May 2023 (4 months)
    Lille, France
    Initially, Le Roi du Matelas (LRDM) engaged my services to make user interface corrections.

    But my role as a consultant shouldn't be limited to UI. I immediately asked questions to go further and challenge the existing setup.

    Following a site audit, an analysis of their sales performance via Google Analytics, and a competitive benchmark, I quickly diagnosed issues and proposed solutions.

    Objective: Boost sales by optimizing CX (Customer Experience)/ UX/UI

    Observation: After an in-depth analysis of their analytics (Google Analytics), I noticed that the purchase funnel abandonment rate occurred at the cart stage.

    Analysis: These observations allowed me to identify a number of friction points supported by empirical arguments from UX principles (particularly drawing from the invaluable NNgroup).

    My Intervention:
    - Product page redesign (better exposure of essential information)
    - Creation of a mini-cart (allowing confirmation of the 'add to cart' action and cross-selling opportunities)
    - Cart page redesign (more transparency on shipping costs for a better conversion rate)
    - Checkout/Payment page redesign (customer information, shipping, and payment form on a single, step-by-step page).
    - Mobile optimization (addition of a sticky 'add to cart' button)
    - Technical feasibility (presentation to the dev team + creation of a decision-making tool based on criticality and technical complexity index).

    Results (development in progress):
    - According to NNgroup, the sticky 'add to cart' button increases mobile sales by over 8%.
    - Very likely increase in conversion rates at each key stage throughout the customer journey.

    Conclusion: A very enjoyable team effort in collaboration with the highly competent digital and marketing director at Le Roi Du Matelas :)
    E-commerce User Experience Design User Interface Design UX Audit Google Analytics
  • Thales
    UX/ UI Designer + UX Research
    EDUCATION AND E-LEARNING
    October 2021 - January 2023 (1 year and 3 months)
    Paris, France
    Mission(s) (in English):

    - Learning Experience @ Thales – UX Design

    Design and creation of a UX toolkit centered around user-centricity, providing training module creators with the necessary tools to strengthen their learner-centered design methods.

    - uLearn – Learning management system – User Research

    Analysis and transcription of user surveys
    Qualitative interviews with Learning Managers and Training Advisors
    Transcription of journeys into experience maps
    Presentation + Proposals for UX improvement solutions

    - Learning Channels – Tool for aggregating learning paths (gathering learning content through mini-sites)

    Redesign of a Learning Channel as an example, adhering to UX/UI principles for a typical Thales learner.
    Creation of a UX/UI guide for learning channel creators
    Creation/redesign of the homepage and coordination of workshops on navigation

    - Learning Moments – Periodic session where a Thales employee shares specific knowledge with others. I shared my expertise in UX.

    Creation of teaching materials.
    Facilitation and pedagogy.
    UX Research User Experience Design User Interface Design User Research User-centered Design

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Education

  • Higher Business School Diploma of Amiens (Master's degree)
    Ecole Supérieure de Commerce d'Amiens (Sup de co)
    2002
    E-commerce, marketing, communication digitale.

Skill set (60)

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