Damaris Schröder

Hello,

My name is Damaris Schröder. As a consultant, I bring people and information together so that new things can emerge and grow:

Interested parties want to land with the right provider, sales representatives want to select the right leads, customers want to be supplied with the right information...

All of this should happen as automated as possible so that the customer is served quickly and personally. And it should be as transparent and measurable as possible so that you can intervene at any time. But which marketing tools are right for you, your business, and your existing system landscape? Where do you get the right content? How do marketing and sales pull together, and what does the IT department want? Which KPIs are the right ones? We'll work this out together!

For over 20 years, I have enabled companies to get in touch with the right customers, generate new leads, and successfully develop them within the company until the relationship bears fruit and contributes to business success.

Key aspects for me are a consistent focus on the customer, the meaningful connection of all available data, and optimally functioning collaboration among the employees involved - supported by smart marketing software and agile working.

Scope:

Consulting for medium-sized B2B companies on digitalization in marketing and sales: needs assessment, project scoping, definition of new processes (Inbound Marketing, Lead Management, CRM, Customer Journey, KPIs, roles & responsibilities), support in selecting tools, technical support for implementation, employee onboarding, and support for content strategy, buyer persona development, campaign planning, and success measurement.