Dalia Orta

Comprehensive management of the visual identity and digital communication strategy for the brand. Development of the commercial graphic line, creation of logos, branding of sub-brands, and layout of digital advertising pieces.

Main responsibilities:

Design of corporate identity and art direction for digital media.

Planning, visual design, and copywriting of engaging content for social media (Instagram and digital channels) aimed at customer acquisition.

Monitoring metrics and optimizing brand aesthetics to maintain a premium and professional digital positioning.