About Dale
An award winning Creative Director and Founder of Love Mondays Branding. He has over 25 years of experience and has worked at top global branding agencies including Design Bridge and JKR. Having started his career in London he spent 7 years in Singapore as well as Australia, before settling in Sweden. Some of Dale’s previous clients include Carlsberg, Unilever, Mondelez and Diageo to name but a few. He is a real people person with a passion for Brand Strategy, Brand Creation, Identity and Packaging Design.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Love Mondays (Branding)Founder/Creative DirectorLUXURY GOODSAugust 2015 - Today (11 years)Stockholm ost & chark, Stockholm, SwedenFounded a remote agency called Love Mondays with a network of global freelance talent. My main clients were RedMart (Singapore), Dairy Farm (Hong Kong) and Mayora (Indonesia) - working across branding and packaging design. My most recent client was Åbro bryggeri in Stockholm, where we re-designed one of their beers called Småland.
- Innovation KitchenPartner/Creative DirectorApril 2012 - June 2014 (2 years and 2 months)SingaporeLed the design team for innovation projects for Diageo (Johnnie Walker).Liaising with the clients as well as manufacturers to ensure the design outcome was met to the highest standards expected by Diageo.
- Cowan DesignCreative DirectorOctober 2010 - April 2012 (1 year and 6 months)Singapore & Co, Sunnybank, QLD, AustraliaOversaw the design process from concept to production, maintaining cost-efficiency and creative excellence.
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Education
- Ba (Hons) Graphic Design (Packaging)Somerset College of Arts (SCAT)2000BA Honours degree - specialising in branding and packaging design, with a focus on ideas generation and crafting specific to packaging design.