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Malt Strategy
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Malt Tech Trends 2026
Dai TruongDT

Dai Truong

HEAD OF PR, INFLUENCE AND EVENTS

€600/day
Paris, FR
8-15 years
Communication Strategy
Project Management
Influencer Marketing
Partnerships
Press Relations

Average response time: 1 hour

Freelancer profile translated to English.
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About Dai

After 8 years in major cosmetic groups, where I honed my expertise in influence strategy, press relations, social media, and events, I now offer my know-how to brands looking to enhance their visibility and notoriety.

✅ Development of impactful 360° strategies
✅ Coordination of creative briefs with agencies
✅ Activation of a qualified network in influence and PR
✅ Orchestration of high-value campaigns and events

If you have a project in mind or know a brand seeking an experienced and agile profile, don't hesitate to contact me!
Luxury Goods
Health and Wellness
Press and Media
Fashion and Cosmetics
Arts and Crafts

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Provalliance (Franck Provost, Saint Algue, Coiff&co, etc..)
    HEAD OF PR, INFLUENCE AND EVENTS
    FASHION AND COSMETICS
    April 2022 - September 2024 (2 years and 5 months)
    Paris, France
    INFLUENCE STRATEGY & PUBLIC RELATIONS
    Development and deployment of a 360° influence strategy to enhance the notoriety of brands and companies in France (B2B, technical services, hair care).
    Coordination and follow-up with PR, Influence, and Events agencies
    Management of a network of influencers, media, and strategic partners to maximize visibility for key launches and trade shows. (International fashion influencers, Actors/actresses, Miss France, etc…)
    Design and management of activation campaigns (digital content, organic placements, exclusive collaborations, creation of communication tools…etc).
    Market monitoring and insights to anticipate fashion & lifestyle trends and refine strategy.

    MANAGEMENT & EXECUTION OF ACTIVATIONS & EVENTS
    Orchestration of immersive events (Fashion Week, festivals, press days, seminars & B2B) to strengthen brand storytelling.
    Negotiation and management of strategic partnerships (venues, suppliers, talents) for high-value activations.
    Operational supervision: supplier follow-up, logistics, and on-site presence.

    INFLUENCE & SOCIAL MEDIA
    Development of ambassador programs and influencer collaborations aligned with brand DNA.
    Content strategy & digital storytelling to maximize campaign impact.
    Valorization of Press, Influence, and Events campaigns and activations on owned accounts (IG and LinkedIn).
    Optimization of product/service placement & digital activations (gifting, strategic collaborations).

    BUDGET MANAGEMENT & REPORTING
    Management of influence, PR & events budgets, with ROI optimization.
    Performance monitoring (KPIs, detailed reporting) to adjust strategy.
    MANAGEMENT
    Management of an intern and the studio hairdresser team for events (festival, TV show, press day)
  • Free-lance
    INFLUENCER AGENT - FREELANCE
    FASHION AND COSMETICS
    September 2021 - February 2022 (5 months)
    Paris, France
    INFLUENCER PROFILE MANAGEMENT
    Implementation or redefinition of a global strategy (TikTok, IG, etc…) Creative idea brainstorming
    Creation of an agent/influencer organization system (time management, agenda, etc…)
    Definition/redefinition of pricing grids per content type
    Administrative support: quotes, invoicing, etc…

    BRAND / INFLUENCER RELATIONSHIP MANAGEMENT
    Prospecting for collaborations/partnerships (press offices, brands, agencies, etc…)
    Connecting influencers and talents with relevant contacts
    Profile placement & Negotiation of budget and remuneration
    Coordination and monitoring of campaigns between brands/influencers (brief, guidelines, deliverables, etc…)
    End-of-campaign reporting with reach and influencer KPI data
  • YVES ROCHER
    INFLUENCER MARKETING MANAGER
    FASHION AND COSMETICS
    January 2017 - June 2021 (4 years and 6 months)
    Issy-les-Moulineaux, France
    BUILDING AND MANAGING THE INFLUENCE STRATEGY IN FRANCE
    Planning and coordination of influence campaigns (products/corporate) according to global recommendations (7-8 key launch campaigns/year)
    Implementation of an influencer content animation plan with the Social Media team
    Maximizing brand media coverage through privileged relationships with influencers, influence agencies, suppliers, and internal teams
    Creation and briefing of digital activation concepts in collaboration with our influence agency
    Organization and coordination of press trips, events, and press days (4 events/year + 1 press trip)

    REPORTING & ANALYSIS
    Analysis of campaign results (KPIs, key learnings) for each campaign (reports)
    Sharing reports with French and Central teams
    Competitive monitoring of the cosmetics market and current trends


    BUILDING AND MANAGING THE ANNUAL COMMUNICATION BUDGET


    OTHER
    Media: Management of press advertising, OPS, and beauty boxes (Au Féminin, My Little Box, Prescription Lab)
Check out Dai's experience

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Education

  • Master Grade - International Business and Marketing
    ICD BUSINESS SCHOOL,
    2017
    Master Grade - International Business and Marketing
  • BTS International Business
    LYCÉE OZENNE,
    2012
    BTS Interntional business
Check out Dai's education

Skill set

Talent Management
Event Management
Influence Strategy

Categories