Freelancer profile translated to English.
Back to original languageAbout Dagmar
You are not looking for a PowerPoint consultant, but for someone who thinks strategically about your marketing and pragmatically gets to the point? Then you are in the right place.
I am a strategic B2B marketing consultant with 20 years of experience on both corporate and agency sides – specializing in small and medium-sized companies in consulting & IT.
I help you to align your marketing clearly, make it measurable, and set it up for long-term impact – without bullshit bingo and without dependence on agencies. And always with a focus on efficiency: through smart processes, automation – and targeted use of AI.
What sets me apart:
✅ I think like a leader – not like a service provider
✅ I work at eye level with management & teams
✅ I don't deliver concepts for the archive, but solutions with impact
Whether it's positioning, lead strategy, or structuring your marketing processes – I bring clarity, substance, and speed to your project. Let's talk.
German
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic
Can work on-site
München (up to 50km), Berlin (up to 50km)
Experience
- DAGMAR KIRCHNER CONSULTING,B2B MARKETING EXPERT – STRATEGIC CONSULTING AND INTERIM MANAGEMENTDIGITAL AND ITMay 2025 - Today (1 year and 1 month)Munich, GermanyConsulting & Interim Management for startups, scaleups, and SMEs from IT & Consulting, with a focus on strategic marketing:Positioning | Brand Strategy | Go-to-Market Concepts | Campaign Planning | B2B Sales Funnels | Lead Generation | Content Strategy | Performance Marketing | CRM (HubSpot) | Marketing Automation | AI Tools in Marketing | Operational Marketing Processes | KPI Tracking (Google Analytics, LinkedIn) | Team Building | Management of Agencies & Freelancer Network
- VENTUM CONSULTING,HEAD OF MARKETING & COMMUNICATIONSDIGITAL AND ITSeptember 2021 - November 2024 (3 years and 2 months)Munich, GermanySolely responsible for all strategic marketing and PR activities in a management consultancy specializing in IT and engineering projects; member of the management team: Strategic Marketing Planning | Marketing and Communications Strategy | Project Management | Team Leadership | Brand Management | Stakeholder Management | Budget Planning | Change Management | Cross-media Campaign Planning | Corporate Design Relaunch | Brand Identity | Website Relaunch | SEO | Employer Branding | Content Marketing | Digital Marketing | Pipedrive | Wordpress | Google Analytics | LinkedIn | AI Tools in Marketing
- TIMMERMANN GROUPHEAD OF MARKETING & SALESCONSULTING AND AUDITSFebruary 2019 - July 2021 (2 years and 5 months)Munich, GermanyResponsible for all marketing and sales activities in a growing and dynamic change management consultancy. Team leadership of up to 6 employees: Marketing Strategy | Marketing and Sales Concepts | HubSpot CRM | Hubspot CMS | Marketing Automation | Website Relaunch | Contract Negotiations | Sales Support Measures | Online and Offline Marketing Measures | Content Management | Marketing Events | Sales Cooperations | Offer Creation | Community Management
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Education
- Business Administration GraduateMunich Business School, ebs London, Universidad Complutense MadridDiplom Betriebswirtin
Certifications
- AI Content Marketing AcademyContentbird IO