Dagmar Cester

Freelance Art Director, I design coherent, fresh, and distinct visual universes for audiovisual and media, cultural projects, artists, and lifestyle brands.

My hybrid profile is what makes me effective: I work on both vision (art direction, guidelines, tone of voice, brand persona) and execution (motion design, branding, graphics, social-first adaptations). Clients don't need to juggle between concept and execution — I carry the visual universe from start to finish.

What I bring is not a new layer of creativity. It's a repositioning of the visual structure: what is blocked, what is absent, what is waiting to be seen. My role is not to impose an identity, but to make yours visible, across all the formats where it needs to live — digital, editorial, audiovisual.

I evolved at france.tv slash from a motion designer role to a consulting art director, leading the creation, deployment, and evolution of the visual identity across multiple formats, managing a creative team of 7 to 20 people. I also designed branding for documentaries broadcast on Canal+, and collaborated with Blackpills, Bobbypills, Netflix (via dare·win), and Arte.

I have a transversal vision because I've worked at different points in the audiovisual chain: broadcaster, production, agency.

My artistic practice across different mediums also nourishes my perspective: color, texture, composition, rhythm — tools that I put at the service of more embodied and unique projects.

I specialize in:

art direction for media, formats, and shows

creation or evolution of visual identity

motion design and audiovisual branding

social-first content and multi-format adaptations

creative coordination and team support

Available for projects in France and internationally.