Cyrine Younsi

SEO & GEO (Generative Engine Optimization) Manager at Uplix, I lead the visibility strategy for a portfolio of strategic key accounts, across all sectors (consulting-advisory, insurance, services). This strategy covers both traditional search engines and generative engines like ChatGPT, Gemini, or Perplexity.

I am the key point of contact for these files, from strategy definition with management teams to operational coordination of SEO, content, and netlinking teams.

I support all types of accounts, large groups, ETIs... with an approach adapted to each SEO/GEO maturity level.

- Positioning audit and technical, semantic, Netlinking diagnosis.

- Prioritized recommendations in the form of an action plan

- Performance monitoring

- Brand visibility audit in generative AI responses (ChatGPT,

- Gemini, Perplexity)

- Deployment of a multichannel GEO action plan

> SEO/GEO synergy for a coherent visibility strategy

> On-site optimizations (content structuring, structured data)

> Off-site optimizations, particularly LLM-oriented netlinking

> SMO insights and levers (Reddit, YouTube, LinkedIn, etc.) to strengthen brand presence in sources cited by generative AIs

- Management of multi-stakeholder files (management, internal teams, service providers)

- Project roadmap and regular reporting

- SEO support. Multi-platform following the visibility of formats to be improved (Pages, videos, images, job offers, podcasts, mobile applications, local listings (GMB)..)

- Performing technical audits (with or without logs), popularity audits, lexical analyses with content strategy deployment, setting up editorial calendars...

- Redesign support.

- Project monitoring and management with various internal experts.

- Management of services with various partners: videos, studies, infographics, local multi-diffusion, perf content, native Seo.

- Client performance monitoring.

- Participation in cross-Search strategies.

- Participation in internal prospecting within the Havas group and external.

- Participation in RFPs and Upsells.

Tools used: Botify, OnCrawl, Screaming Frog, SiteImprove, MajesticSeo, Ahrefs, Yooda, Searchmetrics, SemRush, Similarweb.