Freelancer profile translated to English.
Back to original languageAbout Cyrine
Hello future collaborators 👋
I help solopreneurs and SMEs clarify, structure, and drive their e-commerce strategy, by aligning business vision, customer experience, communication, and digital performance.
🧭 My Role
To be the strategic brain of your digital project — from audit to management, including action plans, prioritization, and building autonomy.
🔍 I Intervene For:
• Conduct a 360° digital audit (site, UX, funnel, content, social media, data)
• Define a coherent e-commerce & marketing strategy aligned with your business objectives
• Build a prioritized and tailor-made action plan: marketing sequences, activations, key messages, calendar
• Coordinate expertise (content, development, ads, UX...) based on project needs
• Optimize the sales funnel & conversion rate (CRO): UX analysis, friction points, A/B testing, follow-ups
• Implement a continuous improvement process: hypotheses, tests, iterations
• Drive KPIs: dashboards, reporting, strategic adjustments
• Support & train: methods, tools, building autonomy
🚧 What I Transform
Unclear, scattered, or blocked projects → into coherent, manageable, and profitable e-commerce ecosystems.
🤝 Modalities
• One-off mission or support over several weeks/months
• Format adapted to your context & digital maturity
• Relationship based on trust, flexibility, and transparency
📩 Need **clear, structuring, and results-oriented support**?
Let's talk!
Cyrine
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 10km), Lyon (up to 10km)
Experience
- EI Cyrine ChoukDigital Project ManagerENTERTAINMENT AND LEISUREOctober 2021 - October 2023 (2 years)Lyon, FranceClients: Wellpapers.com; DamaDreams; VeryChic; and many others.• Prospecting and negotiation• Technical and digital expertise: website updates and optimization, Content Management (blog, social media, newsletters), SEO optimization, Social Media Management (KPI definition, performance analysis and recommendations, execution of marketing campaigns and digital activations)• Coordination of interdepartmental communications• Competitive intelligence and trend monitoringIndependent project - www.venture-digitalnomad.com: involvement in a team of 3 people, working on the creation and deployment of the website, from initial conception to launch, including post-production management via WordPress CMS. My efforts led to continuous improvement of the user experience and effective actions in Brand Marketing, Content Management, and Social Media Management.
- PerfectStayE-merchandising Leader & Marketing CoordinatorTRAVEL AND TOURISMSeptember 2024 - October 2025 (1 year and 1 month)Paris, FranceGlobal management of e-merchandising and commercial campaigns for Air France Holidays, Transavia Holidays, Emirates Holidays, Turkish Holidays, Saudia Holidays/Umrah/Stopover, Hotelopia, and other marketplaces, in collaboration with marketing, business, supply, product teams, and partner brands.E-merchandising & Commercial Animation:• Conception and management of multi-brand PerfectStay animation plans, aligned with business and marketing objectives.• Campaign supervision: brief validation, deployment coordination, and performance monitoring.• Optimization of product ranking and assortment relevance by market.• Definition and implementation of targeted actions via Kameleoon (A/B tests, personalized campaigns).• Performance analysis and optimization recommendations.=> Campaigns generating €500K to €2M in revenue (Black Friday, New Year, promotional operations).=> Participation in the Air France Brand 360° campaign “Déconnectez.”: coordination, testing, validation, and performance monitoring.Team Management:• Recruitment and onboarding of new employees.• Supervision and coordination of activities to ensure consistency, quality, and adherence to priorities.• Support for skill development and resolution of cross-functional issues.• Collaboration with management to structure and optimize department organization.Key Projects:• Management of projects related to internal tool optimization, in collaboration with the Product team.• Implementation of the Kameleoon tool: global management, roadmap, UX optimization, IT bug management, and operational follow-up with internal/external teams.• Structuring of internal processes: creation of a centralized documentation base (training, inter-departmental processes, collaborative campaign planning).• Redesign of reporting tools and development of an automated dashboard via GA4.
- VeryChicContent Manager / Product OwnerTRAVEL AND TOURISMNovember 2017 - November 2020 (3 years and 1 month)Barcelone, SpainIntervention, supervision, and management of a team of 10 people working on the implementation of e-commerce features for a pure player in e-tourism.• Supervision and prioritization of the product backlog via JIRA• Development of the brand content strategy• Implementation of a commercial animation plan• Business needs gathering workshops• Management of service providers and project teams• Coordination of multilingual interdepartmental communications• Participation in agile ceremonies• Functional/design conception, monitoring, and acceptance testing• Writing User Stories and backlog prioritization• Quality control and validation with business units and stakeholders• Competitive intelligence and trend analysisProjects Completed:. Implementation of the JIRA tool to improve internal and cross-departmental processes.. Outsourcing of operational steps in partnership with iScale Solutions.. Implementation of a benchmarking analysis tool to analyze the competitiveness of online offers, increase return per operation and conversion rate, with monitoring and reporting of results.
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Education
- Master 1 Applied Foreign LanguagesUniversité Nice Sophia Antipolis2014Parcours Relations Internationales Trilingue (Anglais-Espagnol-Arabe). Cours de traduction, de management, de droit international et de commerce international.
- Master 2 (M2i) International & Intercultural Management - International Travel ManagementUniversité Paris Ouest Nanterre La Défense2017Le Master M2i, classé 1er aux Classements SMBG 2013 et 2014 des Meilleurs Masters & MBA (catégorie Management interculturel), s’adresse aux meilleurs étudiants trilingues issus de la Licence LEA. Il forme des cadres de haut niveau destinés à évoluer en contexte international et interculturel et propose des cours permettant de se perfectionner en techniques de négociation et de communication professionnelle, langues étrangères, informatique et communication digitale, gestion de projet, stratégies juridiques internationales et interculturelles, gestion des ressources humaines.