Freelancer profile translated to English.
Back to original languageAbout Cyril
Passionate about tracking and analytics, here's how I help my clients:
- Audit 🔎: In-depth analysis of your tracking (datalayer, client and server Google Tag Manager, Google Analytics)
- Tagging plan 🗺️: Creation of a tagging plan to ensure the smooth running of the project and data consistency.
- Datalayer implementation 🔩
- Consent management 🧑‍⚖️: Implementation of a dynamic consent banner (Axeptio, Yescookie, Didomi)
- Consent Mode V2 implementation 🏅: Mandatory from March 6, 2024
- Server-side tracking đź’˝: Implementation of server-side tracking with Google Tag Manager (Addingwell specialty)
- Advertising platform integration 🤝: Implementation of conversion and event tracking to platforms such as Meta Ads, Linkedin Ads, Google Ads, and more.
- Offline conversion tracking đź“´: Advanced configurations to enable tracking of conversions from sources such as CRM and bank transfers.
- Personalized training 👨‍🏫: Support in mastering GTM and GA4, allowing you to manage your data autonomously.
If you want to use your data to improve your decision-making, contact me now.
French
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- BiocalmaDeployment of server-side tracking for GA4, Meta & CriteoPHARMACEUTICALS INDUSTRYNovember 2023 - November 2023 (1 month)- Custom creation of an e-commerce datalayer for a custom Shopify checkout- Tracking server configuration- Google Tag Manager configuration- Google Tag Manager Server installation- Dynamic consent management (CMP)- Meta conversion tracking- Criteo conversion tracking- Google Ads conversion tracking
- Un Bon MaillotOptimization of tracking for the 5 sites of the Un bon Maillot groupSPORTSJanuary 2024 - January 2024 (1 month)- Custom datalayer implementation for tracking subscription orders- Tracking server implementation- Google Tag Manager Server installation via Adingwell- Server-side Google Analytics 4 installation- Meta conversion tracking implementation via CAPI- TikTok Ads conversion tracking implementation via API- Google Ads conversion tracking implementation via API- Didomi CMP configuration (Consent Mode V2) via Google Tag Manager
- FNAC DartyCustom deployment of e-commerce datalayers and GA4 on 4 marketplaces of the Darty GroupTECHMay 2023 - May 2023 (1 month)- Tagging plan creation- Creation of documentation for developers to implement the datalayer- Datalayer testing- Google Tag Manager configuration- Google Analytics 4 installation via Google Tag Manager- Training of a team of 3 people on Google Tag Manager and Google Analytics 4
Reviews
Georges
CrowdLab SAS
Reviewed on 10/25/2024
Cyril and Ron assisted me in setting up a DataLayer with Google Tag Manager to track various actions and conversions on our site https://www.ungrandjour.com
The start of the mission involved defining the important variables to track, and I then implemented the datalayer.push myself to send this data to Tag Manager.
Ron then organized this data and pushed it to various advertising platforms (Google Ads, Microsoft Ads, Meta, Pinterest) to create campaigns with conversion maximization objectives.
The mission's objective was achieved; I now have the ability to manage my campaigns and estimate the cost per lead.
Cyril and Ron were very available and proactive during the mission, providing quality advice on technical choices.
B
Bastien
Psychonaute
Reviewed on 6/12/2024
Great experience with the implementation of cross-tracking Cookiebot. #Cookie Bot, #Google Ads, #Google Analytics, #Consent Mode V2, #Google Tag Manager, #Google Ads
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Education
- Master Digital Project ManagerEcole Multimédia2021Gestion de projet
- Digital BachelorHetic2019- UX / UI design - HTML5/CSS/JS natif - Bootstrap - Data Visualisation - Facebook Ads - Google Ads - Adobe Première - Wordpress - Photoshop