Cyril R.

As an independent consultant, I work with business leaders (SMEs, ETIs) and marketing departments to transform their customer data into a strategic growth lever. My mission is to provide an expert external perspective and deliver clear analyses that lead to concrete and measurable action plans.

I manage projects end-to-end, from auditing available qualitative data (surveys, customer reviews, interviews, support tickets) to presenting strategic recommendations to the executive committee. I act as a "translator" between customer insights and business decisions.

My typical interventions include:

Analyzing thousands of customer verbatim comments to identify friction points, unmet needs, and innovation opportunities.

Creating or refining "personas" based on real data to guide product development and marketing campaigns.

Clarifying the value proposition by aligning the company's strengths with actual market needs.

Producing "ready-to-use" analysis reports, designed to be understood and utilized by non-technical teams.

I work with clients in various sectors (SaaS, E-commerce, Services), with a particular focus on companies looking to improve their customer retention and refine their brand positioning.

This foundational experience within a global consumer goods leader was the bedrock of my career. I was responsible for the complete management of a portfolio of well-known brands in the French market.

My responsibilities covered the entire marketing mix:

Product Strategy: Market and trend analysis using consumer panels (Nielsen, Kantar), defining positioning and pricing strategy.

Innovation: Coordination of new product development and launch projects, in collaboration with R&D, industrial, and sales teams.

Communication: Developing briefs for advertising agencies and overseeing the development of TV, print, and outdoor campaigns.

Budget Management: Managing the profit and loss (P&L) for my brands and optimizing marketing investments.

This role equipped me with analytical rigor, a results-oriented mindset, and a deep understanding of market dynamics and consumer behavior – skills I now apply in the digital world.

I created and structured the "Customer Intelligence" department within this leader in the beauty sector, with the aim of placing the voice of the customer (VoC) at the heart of the group's strategy. My role was to go beyond simple sales reports to deeply understand our customers' motivations, perceptions, and behaviors.

My main responsibilities were:

Setting up and managing an ecosystem for collecting qualitative data (post-purchase surveys, online panels, semantic analysis of reviews and customer service feedback).

Cross-analyzing this data with quantitative indicators (CRM data, churn rates, NPS) to build a 360° customer view.

Preparing and presenting quarterly strategic summaries to the executive committee, translating insights into concrete recommendations for the Product, Marketing, and Operations departments.

Managing ad hoc market research and competitive benchmarking to identify threats and growth opportunities.

Thanks to this department, we were able to identify the root causes of dissatisfaction with a flagship product line, leading to a reformulation that improved its satisfaction rate by 25% in one year.