Cyril Lopes

After a dozen years honing my skills in project management and especially in marketing specialized in customer relations within companies of all sizes, I have been working as an independent since January 2024.

I help companies develop strong and effective customer relationships, from setting up tools to work methodologies. Because taking care of the customer experience in every detail will allow you to boost your results! Do you really know your customers?

Contact me if you want to boost your customer satisfaction with new methods and tools.

I offer ultra-personalized support adapted to each structure.

Cyril

Definition of communication strategy and management of media audience measurement panels, representing 60,000 individuals

- "Omnichannel" approach to panelist relations for a more coherent journey: email, phone, SMS, mail, video, application. Configuration and implementation of Salesforce modules (Service Cloud, Community, Field Service, Marketing Cloud).

- Implementation of new digital animation processes: sponsorship, gamification, and launch of a dedicated application (points ordering, click to call, appointment management)

- Management of panelist loyalty: €2 million budget, consideration of CSR

- Continuous improvement of panelist satisfaction: Monitoring, analysis, and sharing of KPIs in steering committees: participation rate, renewal rate, satisfaction barometer, online or offline focus groups. Implementation of action plans and operational adjustments aimed at increasing participation performance

- Creation of a dedicated team for the "youth" target and development of adapted materials

- Management and supervision of 2 call centers in Amiens and Porto: a total of 50 agents

- Management of a team of 5 people

Project manager for Médiamétrie's Internet panels: main objective of maintaining panel sizes to allow monthly internet audience measurement on desktop, mobile, and tablet. > Implementation of panel animation and loyalty campaigns > Implementation of recruitment strategies for new panelists > Supervision of 2 offshore call centers > Application of Médiamétrie's new global Internet strategy = establishing a single measurement across the 3 screens for all panelists > Coordination with other Business Unit departments, IT, Statistical data production, Quality control, etc.