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Cyrill LavalCL

Cyrill Laval

DIGITAL AND HUMAN TRANSFORMATION CATALYST

€900/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cyrill

I don't sell digital transformation. I help SMEs move forward concretely.

Too many digital projects fail not due to a lack of tools, but because teams don't adopt them, the vision isn't clear, or no one truly bridges the gap between strategy and execution.

This is exactly where I come in.

With over 20 years of experience in SMEs and B2B environments, I support leaders and their teams on three inseparable levers: clarifying priorities, engaging employees in change, and activating digital wisely — without gimmicks, without overload.

What this looks like in practice:

At Dynergie (80 people, no digital strategy), I built a marketing and digital approach from scratch that united technical teams as ambassadors, aligned sales on a new customer journey, and refounded a rejected CRM — by involving users from the design phase.

I am comfortable in both boardrooms and open spaces. I structure without rigidifying. I support without infantilizing.

My areas of intervention:
— Change Management & Digital Transformation
— Marketing & Digital Strategy for SMEs/Mid-sized Companies
— Cross-functional Project Management (CRM, e-commerce, business tools)
— Team Cohesion & Organization

For whom?
Leaders of SMEs/Mid-sized Companies who feel stuck — strategically, organizationally, or digitally — and want to move from 'we'll see' to 'we're moving forward'.

If you're looking for a consultant who delivers a report and leaves, I'm not the right fit.
If you want someone who truly engages with your reality to produce lasting impact, let's talk →
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 50km), Avignon (up to 10km)

Experience

  • NOVUS
    DIGITAL AND HUMAN TRANSFORMATION CATALYST
    CONSULTING AND AUDITS
    January 2026 - Today (5 months)
    Lyon, France
    Transforming a company is complex. And ensuring it lasts is another challenge.

    SME and mid-sized company leaders navigate a demanding context: gradual recovery, pressure on organizations, the need to digitize without losing footing. The projects are identified. What's often missing is the method to see them through — with team buy-in and without disrupting what already works.

    This is where NOVUS comes in.

    🔹 Clarify the direction — align vision, priorities, and resources so that every decision serves the chosen path.

    🔹 Engage the teams — structure collective dynamics, mobilize talent, and turn moments of change into levers for sustainable performance.

    🔹 Digitize with discernment — identify tools and methods that deliver concrete returns, without overload or unnecessary complexity.

    💡 Transformations that endure, a stronger organization, growth driven by collective intelligence as much as by digital.

    Together, let's reinvent tomorrow.
    Digital Transformation Change Management Webmarketing Strategy Sales Strategy Shared Time
  • #ME HAND' YOU
    ASSOCIATE DIRECTOR
    HUMAN RESOURCES
    January 2020 - Today (6 years and 5 months)
    Inclusion of disability and diversity
    ✩ I manage the company's business to foster its development ✩
    ✪ Manage the company's sales and marketing strategy
    ✪ Ensure administrative and financial follow-up
    ✪ Develop the partner network
  • #ADEXCEL
    DIRECTOR OF CLIENT PRODUCT STRATEGY DIVISION
    LOGISTICS AND SUPPLY CHAIN
    January 2021 - January 2023 (2 years)
    Reverse Logistics - Refurbishment of electronic products
    ✩ I developed a 360° offering around the circular economy to provide the best customer solution ✩
    ✪ Promote the group's global policy and vision (Management Committee member)
    ✪ Define client product strategy
    ✪ Support teams to facilitate cohesion (80 employees)
    ✪ Contribute to the continuous improvement of solutions and customer service

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Education

  • Building an engaged community on social media
    Pauligne Laigneau
    2024
    Bâtir une communauté engagée sur les réseaux sociaux
  • Managers Change Management Certification
    ESSEC Business School
    2021
    Certification Managers Conduite du changement

Skill set

Categories

  • Other