Cyrille S.

As president of Octave and Arpège, I design and manage the association's entire digital ecosystem, integrating artificial intelligence solutions to improve pedagogy, communication, and management.

Areas of intervention:

• Websites and automation: creation of WordPress platforms, forms, workflows, and secure online payments.

• SEO and visibility: technical and editorial optimization, performance monitoring, and structured data.

• Social media and automated content: content generation, intelligent scheduling, and engagement analysis via AI.

• AI applied to the non-profit sector: personalized recommendations for educational paths, automated student tracking, predictive analysis for registration management, and resource optimization.

My approach combines digital pragmatism and AI to offer simple, robust, and high-value-added solutions for the non-profit sector.

Chief Analytics Officer (CAO) dedicated to marketing, I transform data into strategic insights to guide our international marketing and sales actions. Leading a team of 40 marketing and analytics experts, I develop data-driven strategies, optimize the customer journey and ROI, and deploy innovative tools to strengthen our competitive advantage.

My key missions:

• Strategy & Leadership: Define and lead an analytics strategy aligned with business objectives.

• Data-Driven Marketing: Leverage data to understand customer behavior, personalize marketing actions, and optimize pricing and CRM.

• Innovation & Technology: Implement advanced analytical tools to improve performance and customer experience.

• Performance & KPIs: Measure and maximize the impact of marketing initiatives through precise indicators.

Passionate about data and innovation, I transform insights into concrete actions that accelerate company growth and profitability.

As a partner in a hotel restaurant in Saint Nicolas D'Aliermont, I managed all back-office operations (accounting, purchasing, marketing, website, strategy, etc.) for 7 years.