About Cyrille
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Groupe Wex (Wexperience • · Wex IT ◦ · Digitaleez)Partner & General ManagerSeptember 2015 - Today (10 years and 11 months)– Co-founder — growth from 3 to ~30 experts (UX, IT, data, training) in 8 years– CX & UX strategy for major retail, e-commerce, industry, and insurance clients (B2C & B2B, France and international)– Full project management: qualitative/quantitative research, information architecture, design, testing, analytics– Project examples: Castorama.fr navigation redesign (coordination with Kingfisher UK), Lesaffre international CX foundation (EMEA, Asia, Americas), Tikamoon UX redesign (pure e-commerce player), GMF mobile analytics audit (Covéa)– Sale of analytics activity (Digitaleez → Wam Data) and strategic refocusing
- Click&WalkCMOCONSULTING AND AUDITSJanuary 2014 - January 2015 (1 year)Marketing and business development management of an innovative digital startupBusiness development, digital marketing (lead generation campaigns), key account negotiation, product and pricing evolution.Active participation in fundraising
- Arvato / Groupe BertelsmannExecutive Director — Direct Marketing DivisionJanuary 2002 - January 2014 (12 years)– Progression from Account Director to GM of a business unit with 500 employees, €40M turnover– Multi-level management, international governance, change management– Business development and key accounts in retail & services within a global group (40+ countries)
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Education
- ESLSCA Paris Business School1995
- Baccalauréat série CHEC Preparatory Class, Lycée Paul Valéry1992Baccalauréat série C