Freelancer profile translated to English.
Back to original languageAbout Cyrille
I am an expert in sales, marketing, and purchasing management, with recognized expertise in organizational and managerial transformation.
I have a solid background in business unit management, business development, key account negotiation, and change management within various sectors such as consumer goods, luxury, wines & spirits, hospitality, tourism, and data tech and SaaS platforms.
My various interim management roles have allowed me to gain in-depth knowledge of mass retail, the airline tourism industry, and the management of agreements for all mass retail chains.
Key Skills:
- Strategic vision and market analysis, performance indicator and ROI driven management.
- Development and implementation of sales and marketing strategies, budget management, CRM optimization, and reporting.
- Negotiation with national purchasing centers (mass retail, HORECA), brand development, assortment management, and promotional planning.
- Management, coaching, and training of multicultural teams, group facilitation, and support for the transformation of managers and employees.
- Proficiency in digital tools (Office suite, Adobe, Salesforce, Nielsen panels, SaaS platforms), fluent in English and Spanish.
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km)
Experience
- Pastacorps LUSTUCRUNational Key Account Manager - Mass RetailAGRICULTUREJuly 2025 - Today (11 months)Boulogne-Billancourt, France
- Manage daily relations with all mass retail chains: Follow-up of agreements and implementation of counterparties.
- Negotiate penalties resulting from poor service rates.
- Manage each chain's promotional plan ahead of 2026 negotiations.
- Analyze the 4-net promotional offers of each chain and recommend a strategy for the Lustucru ranges.
- Anticipate price reduction clauses based on Sifpaf and Itavi indices, calculate the impact on each account's profitability.
- Co-draft the 2026 commercial policy / assortment / pricing / promotional highlights / innovations / Egalim compliance.
- Secure listings with new chains to offset volume and market share losses in mass retail.
- Manage relations with our service providers: AC Nielsen A3 Distrib / Highco data & Cosmos Media.
- Propose monthly sales forecasts with the Sales Department for factory planning.
- Manage the team and create a climate conducive to regaining confidence amidst doubt and uncertainty: KAM / Sales Assistant / Catman.
- Ensure presence and animation at the national Auchan trade show.
- Conduct the first two rounds of negotiations at Galec, Carrefour, Auchan, Intermarché & Aldi.
- AFIDIUMInternational Sales DirectorTRAVEL AND TOURISMJanuary 2025 - September 2025 (8 months)Paris, France
- Development and growth of Afidium company clients. Creation of international sales strategy / Product marketing vision / Database / Agent recruitment / Team management.
- Market segmentation by country / Creation of prospecting methodology.
- Senior KAM / Marietton, Tui, Thalasso, Ocean Holidays, Kuoni Travel.
- IntermarchéChange Manager / Transformation SupportRETAIL (LARGE RETAILERS)March 2024 - December 2024 (9 months)Bondoufle, France
- Lead the LOREA plan transformation across the 8 SCA PR regions: Logistics / Referencing / Assortment.
- Ensure improvement in data quality.
- Coordinate regional promotional ambitions with the transformation program.
- Change acceptance process and development of individual and collective skills.
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Education
- BAC + 5, Marketing International / ManagmentISEG1999BAC + 5, Marketing International / Managment
- Certification coaching et team building, Développement des ressources humainesJBS ECOLE DE COACHINGCertification coaching et team building, Développement des ressources humaines