Freelancer profile translated to English.
Back to original languageAbout Cyrille
Remote missions accepted
+20 years in Digital Marketing, certified (Google, Bing, META, Facebook, Amazon seller)
âś… Graduated :
- 🔹Executive MBA Marketing and Communication
- 🔹 Master's Degree in Management, Paris Dauphine
âś… Why use my services?
- 👉 Ex Omnicom + WPP + Netbooster (Artefact)
- 👉 Innovation and strategy (not just simple labor)
- 👉 I can train you
- 👉 Several tens of millions of € already managed
- 👉 Personalized support for each client
âś… I have supported +30 clients for :
- 🔹 Project Management
- 🔹 Communication / Traffic Strategy
- 🔹 Google Ads SEA, Facebook Ads SMA, GDN, Shopping, Youtube, SEO Campaigns
- 🔹 Community management and influence marketing strategies
- 🔹 CRM Strategy
- 🔹Lead generation
- 🔹 Website Redesign
âś…SEA, Community Management, SMA Facebook Ads, Instagram Ads, TikTok Ads Consultant:
- 🔹 Strategy
- 🔹 Creation and management of your campaigns
- 🔹 Performance improvement according to your objectives: Impressions, Clicks, CPA / ROI
âś…SEO Consultant:
- 🔹 Complete SEO audit of your website: ON-page and OFF-page
- 🔹 Internal/external linking, site structure, and content clustering
- 🔹 Content strategy and SEO-optimized article writing
âś…For all missions :
- 🔹 Weekly calls
- 🔹 Monthly reporting
- 🔹 Availability
🚀 Brands I have collaborated with:
High-end products & services: Voyage Privé
Travel: Voyageurs du monde
SaaS: Fastmag
Tech: Garmin
Ecommerce / pure player: Cadeaux.com,
Data: Filae, Maximiles, Mingle
Transportation: EasyJet, La Compagnie, Transdev, Scania
Beauty: Loccitane.com
Underwear: DIM, Aubade, Damart
Mum & Baby: Gemo
Fashion: Loding, Max et moi, Damart, Aubade
Healthcare: Sebia
Entertainment: Betclic, Blizzard, Eurosportbet
Telecommunications: Keyyo
Climate engineering: Daikin
Retail: E.leclerc
Auto: Autonoveo
Construction: Saint-gobain Weber
Real estate: Junot
Education: ETSglobal
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km), Annecy (up to 50km), Caen (up to 50km), Strasbourg (up to 50km), Biarritz (up to 50km)
Experience
- iProPulseFounder - Digital DirectorCONSULTING AND AUDITSApril 2024 - Today (2 years and 4 months)Conflans-Sainte-Honorine, France▶️IT Services Management (hosting, emails, domains)▶️B2B and B2C branding/product/acquisition strategies.▶️Definition and management of the digital and e-commerce strategy for a B2C retail brand.▶️AI Content Creation.▶️Definition and implementation of B2B lead acquisition campaigns.▶️Leveraged channels: Cold emailing, TikTok Shop, Amazon Seller, TikTok Ads, Emailing, SEA, SEO, PPC, Instagram, Facebook Ads, SMA, Affiliate Marketing, Influencer Marketing, Door-to-door, Flyers.✅ First place in sales in its category in the first month of activation on Amazon.
- BilendiDirector of Acquisition EuropeCONSULTING AND AUDITSDecember 2022 - Today (3 years and 7 months)Paris, France▶️ Structuring/coordination/documentation/processes for teams: legal, design, sales, project management, financial, and general management.▶️ Optimization and deployment of multichannel campaigns.▶️ Deployment of a brand new data collection method via social networks to offer a new commercial proposition.▶️ Optimization of customer review collection and CRM communications.▶️ Leveraged channels: Partnerships, TikTok Ads, Emailing, SEA, SEO, Programmatic, PPC, Instagram, Facebook Ads, SMA, Affiliate Marketing, Influencer Marketing, Snapchat, AB Testing, Contests.✅ 20% reduction in cost per acquisition (CPA).✅ Restructuring of the panelist recruitment process.✅ New lead generation methodologies.✅ In-house management of the main acquisition channel: Meta Ads (annual spend of €500K).👔 Sectors: Market Research, Data. Recruitment of B2C and B2B profiles.
- AdverisMarketing Pole DirectorDIGITAL AND ITJune 2022 - September 2022 (3 months)Paris, France▶️ RFP responses / Client relations and marketing team operations management.▶️ Training of marketing, sales, and project management teams. Increased team size from 5 to 9 FTEs.▶️ Leveraged channels: SEA, SEO, Display, PPC, Linkedin, Instagram, Facebook Ads, SMA, Programmatic, Influencer Marketing.✅ Achieved a 30% conversion rate on leads.✅ Ensured a 100% client retention rate.👔 Sectors: Real Estate, Automotive & Transport, Education & Training, E-commerce & Retail, Tech & Software, Waste Management / Ecology, Energy Renovation.
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Education
- Sell with social selling on LinkedinElorezo2021
- Executive MBA - Web Marketing Strategy & Digital Communication ProjectsVisiplus2020Stratégie marketing et communication digitale
Certifications
- Bing AdsMicrosoft2013
- Google AdsGoogle