About Cyrille
English
Fluent
French
Native or bilingual
Experience
- WeemblCMOSOCIAL NETWORKSNovember 2021 - Today (4 years and 7 months)Identification of the best acquisition channels.Implementation of cold-mailing campaigns.Definition and monitoring of customer performance indicators (KPIs).Definition and integration of new content (text, image).Implementation of an adapted influence strategy.Member retention with the implementation of a nurturing strategy.Definition of the marketing strategy (website and social networks).Creation and sending of newsletters (B2C and B2B).Analyze campaigns to reduce costs and optimize decision-making.
- Warner Bros. EntertainmentSocial media and digital managerENTERTAINMENT AND LEISUREDecember 2018 - November 2021 (3 years)Issy-les-Moulineaux, FranceImplementation of the Inbound acquisition strategy for Discovery France.Content strategy: Articles, Landing pages, and publication visuals.Brand awareness: Lead of the organic strategy on our social networks.Data analyst: Lead tracking on Salesforce.Optimization of customer acquisition processes and task management.
- Virgin radioSocial media managerFILM AND AVSeptember 2013 - December 2018 (5 years and 3 months)Paris, France• Definition of a national and local digital strategy. (+300% reach in 1 year)• Management and optimization of paid campaigns.• Production of innovative content.• Implementation of a publication schedule.• Management of a team of community managers.• Analyze performance and propose new strategic directions.Increase reachCreation of a B2C digital strategyCreation of innovative content
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Certifications
- Google analyticsGoogle2017