Freelancer profile translated to English.
Back to original languageAbout Cyril
Independent Brand & Production Designer,I work with brands and studios to create clear visual identities and adapt them to concrete media: textiles, merchandising, print materials, and packaging.
My journey began in the world of printing and production, where I learned to design visuals with their manufacturing in mind. My agency experiences then allowed me to develop a more creative approach around brand identity and visual direction.
Today, I naturally combine these two dimensions: **creating brand universes and applying them in the real world**.
I primarily work with lifestyle and product brands, as well as studios or agencies looking for a designer capable of connecting concept, **visual identity, and final production**.
My approach is simple: create sincere, coherent projects designed to be actually used, from concept to object.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- GrandesignIndependent Brand & Production DesignerJanuary 2025 - Today (1 year and 7 months)Collaboration with lifestyle and product brands, as well as studios and agencies, on visual identity and applied design projects.Creation of brand universes and adaptation to concrete media: textiles, merchandising, packaging, and print materials.Design of visuals intended for production, taking into account the technical constraints of manufacturers and printers.Projects carried out for international clients and partners, from branding to product application.
- Inventaire communicationBrand / Graphic DesignerMay 2024 - December 2024 (7 months)Bulle, FR, SwitzerlandCollaboration with the agency Inventaire Communication on branding and visual communication projects for various clients.Involvement in the creation and development of brand universes, with particular attention to the consistency of visual identities and their adaptation across different media.Main responsibilities:• Creation and evolution of visual identities• Adaptation of brand universes to print and digital media• Design of communication materials (posters, flyers, brochures)• Development of visuals suited for campaigns and marketing materials• Collaboration with the agency's creative and strategic teamsThis experience strengthened my approach to branding and visual communication, by working on projects where brand identity needed to be consistently translated across multiple platforms.
- Copypress SàrlGraphic DesignerJuly 2022 - May 2024 (1 year and 10 months)Puidoux, VD, SwitzerlandTransitioned to a role more focused on the creation and development of visual universes for various clients.Participation in visual identity and communication projects, translating strategic intentions into clear and coherent graphic systems, designed for adaptation across different media.Main responsibilities:• Creation and development of visual identities• Adaptation of brand universes to print and digital media• Design of communication materials (posters, brochures, marketing visuals)• Adaptation of creations to technical printing constraints• Collaboration with creative and marketing teamsThis experience allowed me to strengthen my design approach: creating visual identities that work both conceptually and in their concrete applications.
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Education
- CFC Graphic DesignERACOM (Ecole Romande d'Arts et Communication)2016Formation en design graphique avec une forte base en typographie, mise en page, identité visuelle et production print.