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Description

Freelance copywriter since 2010 (15 years)

Specializing in activation (digital & events) and social media, with a 360° campaign culture.

**I create strong ideas, designed to come to life in the field, in user habits, and on social networks**.

What I handle:

–Brand activation & experiences:mechanics, journeys, naming, wording, field scripts

–Social media:editorial concepts, calendars, recurring formats, TikTok/Reels scripts, captions

–360° campaigns:communication platforms, films & prints, cross-media adaptations

–RFPs & ongoing projects:creative strategy and media strategy

References:

Support or lead for creative agencies(Double2, Leo Burnett, Havas, Dekuple, Sensio, Les Gens & Vous, Ubibene)or directly for clients(Tiffany & Co, maeva.com, nhood…).

👉 If you're looking for a copywriter who can think conceptually and bring it to life in the field and on social media, let's talk.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km)

Freelance
Freelance Copywriter — Social Media
DIGITAL AND IT
September 2018 - Today (7 years and 9 months)
Paris, France
I support brands and agencies on long-term social media missions (editorial strategy, yearly planning, recurring formats) and provide ad-hoc support for video script sprints (TikTok / Reels / Shorts).

What I do:

*Editorial Strategy:editorial concept, tone (brand voice), charters & guidelines

*Planning & Animation:monthly / quarterly / annual calendars, key moments, series

*Content Concepts:recurring formats, social-first mechanics, social campaigns

*Social Video Writing:hooks, scripts, series, A/B variants, captions (TikTok/Reels)

*Creative Coordination:briefing & follow-up with Art Directors/Motion Designers (assets, adaptations, tone consistency)

*Social Activations:participatory mechanics + wording + adaptations

References (selection):

*maeva.com— via La Bise agency: creation & editorial management of all networks (LinkedIn, Instagram, Facebook, TikTok) + creative coordination (AD/motion)

*Ecosystem— writing season 3 of the comedy series “Appareil Story” (12 videos)

*EDF— social content around the French Team / WorldSkills partnership (monitoring, promotion, key moments)

*VRAI!— editorial charter + editorial calendar + social activation “Les vraies questions”

*Veuve Clicquot -Editorial charter + editorial calendar

👉 I do not do moderation/community management: I focus on concepts, editorial, and writing.

Modes of intervention:
Support 1–3 days/week for the long term (yearly accounts), or sprints (video series, key moment, launch).
Copywriting Social Media Editorial Strategy Brand Content Digital Communication
Freelance
Freelance Copywriter — Brand Activation
DIGITAL AND IT
November 2010 - Today (15 years and 7 months)
Paris, France
I create activations that come to life in the field and extend to social media: mechanics, journeys, naming/wording, field scripts, and adaptations.

What I do:

*Activation Concepts / Brand Experiences(retail, event, partnerships, street…)

*Mechanics & Journeys(participation, contests, sampling, drive-to-store…)

*Naming & Copy:taglines, wording, field scripts, message kits

*Adaptations:social / OOH / print when necessary

*RFPs:(3 to 5 creative angles per topic)

Main RFPs Won:
•Perle de Lait— Trophy (activation): pitch won, campaign renewed (8 editions)
•Tunisia Tourism Office(with Leo Burnett) — complete media campaign (cinema / outdoor / press / digital)
•Indépendance Royale(with Dékuple) — TV + digital advertising campaign
•Icade(with Dékuple) — brand territory
•Rhum Brugal(with Midi la Nuit) — brand experience / event

Finalist:Hendrick’s • Renault R5 Turbo E3 • BforBank

References (selection):
Allianz(press campaign) •Bouygues Immobilier(promotional campaigns) •Nhood(brand creation & activations) •Fiat Panda(print) •Megève(winter campaign — ongoing)

Agencies
Leo Burnett • Dékuple • Ubibene • Double2 • Les Gens & Vous • Sensio • Virtue by Vice • Midi la Nuit…
Brand Activation Events Copywriting Advertising RFP Response
Agence Pschhh
Copywriter / Creative Lead
DIGITAL AND IT
July 2013 - May 2017 (3 years and 11 months)
Creative Lead on RFPs:I manage the responses (Art Directors, Copywriters, Graphic Designers), coordinate with sales teams, and oversee projects long-term.

References (selection)

*Global Campaign:Ben & Jerry’s (COP21), MSA

*Digital / Content:Brossard, Cuisinella, BrandAlley (annual plan), Club Med (newsletters), Engie (B2B brand content)

*Social:Chandon (territory + content), Veuve Clicquot (charter + editorial calendar)

*Activation:Timberland (store), Poliakov (event/influencer), Perle de Lait (digital activation + event), Chevignon (social activation), Ubisoft (digital activation)
Copywriting Advertising Brand Activation Editorial Strategy RFP Response