Freelancer profile translated to English.

Description

Paid Media Specialist, expert in Search strategies and Social Ads channel development, I am involved in both Lead Generation and E-commerce, from the top to the bottom of the funnel.

My approach is performance-oriented, close to your needs. I enjoy building lasting relationships based on achieving goals.

Some concrete examples:

French SaaS (2024): optimization of top-of-funnel campaigns on LinkedIn, retargeting in Paid Search → +25% Free Demo Bookings and +17% SQLs.

Canadian pure player (2024): increase in the e-commerce share of revenue from 3% to 9% in 1 year, thanks to the optimization of Shopping & Performance Max campaigns, product feeds, and their communication on Meta & Instagram.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Bondora AS
Search Performance Marketing Specialist
BANKING AND INSURANCE
January 2025 - August 2025 (7 months)
Estonia
Management and optimization of Paid Search channels in 4 markets, with a budget of €1.5M. Optimization of Google Ads and Bing campaigns focused on acquisition and retention, internal reporting, and implementation of scaling strategies based on internal KPIs (LTV, Payback, CAC) and platform metrics (ROAS, CPA, CVR, Impr. Share, etc.).
Google Ads Performance Marketing Budget Optimization Fintech
WonderPeople
SEA & SMA Team Leader
DIGITAL AND IT
January 2023 - January 2025 (2 years)
Portugal
Manager of a team of 12 SEA and SMA Traders, I supervised their performance while developing internal skills. This position also allowed me to better understand top-of-funnel strategies (Social Media and Display), and to manage SEO projects, while remaining operational on e-commerce or lead-gen accounts.
Project Management Growth Marketing Performance Marketing Social Media Strategist Search Engine Marketing (SEM)
Teleperformance
Google Agency Account Manager
CONSULTING AND AUDITS
January 2022 - January 2023 (1 year)
Lisbonne, Portugal
Quarterly support for a portfolio of 100 agencies through recurring SEA reviews. The objective was to bring Google closer to these structures by providing them with optimization recommendations for their Google Ads campaigns.
Google Ads Growth Marketing Client Management Data Analysis

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Master I
ISC Paris Business School
2017
Master I
Bachelor
ESG Montpellier
2016
Bachelor

Cyril D'Alexis

Paid Search Consultant (E-Com & Lead Gen)

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