About Cyril
French
Native or bilingual
English
Conversational
Experience
- Soan solutionsContent Manager / Traffic ManagerBANKING AND INSURANCEOctober 2021 - December 2023 (2 years and 3 months)Bordeaux, France- Article writing.- Google Analytics analysis.- Google Ads campaign setup.- Various benchmarks.- Content creation.- Newsletter creation.- SEO Improvement- Implementation of the activation plan and management of online marketing campaigns (Facebook Ads, Google (SEA & SEO), LinkedIn) and ensuring their profitability.- Daily analysis and monthly reporting of performance and recommendations forlevers to activate to boost results and achieve set objectives.- Implementation of a retargeting strategy.- Benchmarking and competitive analysis for recommendations.- Implementation of the automated conversion funnel.- Analysis and reporting of performance and recommendations for levers to activate toboost results and achieve set objectives.- Analysis of customer lifecycle and customer cohorts to optimize lifetimevalue.- Benchmarking and competitive analysis.
- Speak33Digital Project Manager / ApprenticeshipTELECOMMUNICATIONSJuly 2020 - July 2021 (11 months)Bordeaux, France- Writing articles on the site.- Use of WordPress plugins (AdInsert, Ninja Forms, Yoast SEO, Elementor...)- Google Analytics, Data Studio, Ads, Search Console- Creation of UTMs- Newsletter creation and analysiswebsite: https://www.jecherche1forfait.com/
- Bati EntrepriseDigital Pole ManagerCIVIL ENGINEERINGMay 2019 - June 2019 (2 months)Pessac, France- Creation of the company website from A to Z:https://batientreprise.fr/- Creation of a professional flyer for appointments.- Manage and improve the company's social media.
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Education
- Master in Digital MarketingInseec BordeauxMarketing digital, réseaux sociaux, gestion de projet, e-commerce, communication,
- Bachelor 3 Web MarketingESCEN Bordeaux2021Marketing Digital, Codage (JavaScript, HTML, Python, W3S), Réseaux Sociaux, stratégie marketing, stratégie digitale, e-commerce, SEO, SEA, rédaction web
Certifications
- Advanced Google AnalyticsGoogle2021
- Facebook MarketingSkilleos2021