CBFreelancer profile translated to English.
Back to original languageAbout Cyril
As an experienced CRM Specialist, I help companies maximize customer engagement and loyalty through advanced CRM strategies, marketing automation, and data segmentation. With several years of experience at Vosker, La Cordée, and Sobeys, I have developed expertise in optimizing multi-channel CRM campaigns.
I am an expert in using Salesforce Marketing Cloud and Klaviyo, creating and optimizing automated workflows, personalized email, SMS, and push notification campaigns. I effectively manage customer databases, develop data extensions, and ensure precise segmentation for highly targeted campaigns.
My ability to analyze campaign results allows me to provide concrete recommendations based on KPIs, and to conduct A/B and multivariate tests to improve performance. I work closely with marketing, IT, and data teams to ensure the efficiency and consistency of CRM processes.
My key skills include:
- Automation and management of multi-channel CRM campaigns
- Advanced segmentation and communication personalization
- Data analysis, KPI tracking, and strategic recommendations
- Creation and management of workflows in Salesforce Marketing Cloud and Klaviyo
- Customer retention and loyalty strategies
Available to collaborate on CRM projects, I am committed to delivering measurable and effective solutions, while aligning actions with my clients' business objectives.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- VoskerCRM SpecialistRETAIL (SMALL BUSINESS)October 2023 - Today (2 years and 8 months)Montreal, QC, Canada
Main Responsibilities:
- Management and optimization of Salesforce Marketing Cloud for the implementation of automated marketing campaigns.
- Development and execution of CRM strategies to improve customer engagement and loyalty.
- Advanced segmentation of databases and personalization of communications (email, SMS, push notifications, In-App).
- Creation and management of Journeys and automated workflows in Salesforce Marketing Cloud.
- Monitoring and analysis of campaign performance (open rates, click-through rates, conversion, churn) and optimization recommendations.
- Integration and management of customer data across multiple systems (Data Extensions, API, SQL).
- Coordination with marketing, IT, and sales teams to ensure alignment of CRM initiatives with business objectives.
- Implementation of reactivation and churn reduction strategies through targeted campaigns.
- Technological watch and recommendations for improvements to optimize CRM performance and customer experience.
Skills and Qualifications:
- Expertise in Salesforce Marketing Cloud (Journeys, Data Extensions, SQL, Cloud Pages).
- Proficiency in marketing automation and CRM tools.
- Analysis and interpretation of data to optimize customer experience.
- Excellent project management and interdepartmental coordination skills.
- Innovative mindset and proactive approach to improving customer engagement.
- La CordéeCRM and Email Marketing SpecialistRETAIL (SMALL BUSINESS)December 2022 - November 2023 (11 months)Montreal, QC, Canada• Create, integrate, and manage email campaign sending on the Klaviyo platform and create different segments• Develop a global relationship marketing strategy with our customers and prospects: acquisition, post-transactional, retention, and loyalty strategy• Aim for continuous improvement of the customer experience through key channels (CRM platforms, chat, and newsletters)• Establish performance indicators (KPIs) and transform metrics into insights• Create automated processes (workflows) for email campaigns• Work with databases to ensure proper data cleaning• Monitor email campaign delivery and performance• Create reports and measurement tools• Analyze reports and provide recommendations to improve tools and processes• Collaborate with graphic designers and the marketing team on content strategy• Partner with data managers (business intelligence and analytics) to gather insights on performance, customer journey, and create CRM campaigns• Structure A/B tests and multivariate tests to optimize campaigns• Report on campaign performance and provide post-campaign analyses• Stay up-to-date with technological trends, best practices, and new developments
- SobeysCRM Campaign Developer SpecialistRETAIL (LARGE RETAILERS)April 2022 - November 2022 (7 months)Montreal, QC, Canada• Develop, program, and integrate targeted email campaigns, mobile notifications, and paid media within the Salesforce Marketing Cloud tool;• Configure targeted automated marketing campaigns within Salesforce Marketing Cloud (develop segmentation and control groups, create automated processes, emails, etc.);• Implement quality assurance processes to deliver error-free campaigns;• Create simple and complex data extensions that can be used in multi-channel CRM campaigns;• Manage data, segmentation, and communication lists in Salesforce Marketing Cloud;• Analyze, interpret, and present CRM campaign performance results, providing conclusions and recommendations to optimize campaigns based on the customer journey;• Ensure data flows smoothly for error-free processing;• Collaborate on the development of new dashboards for marketing campaign KPIs• Collaborate with Research and Analytics counterparts (Consumer Insights) to provide the marketing leadership team with post-campaign retrospective analyses and concrete, actionable recommendations, and establish testing plans and optimize strategies.
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Education
- Bachelor of CommerceCCI de Saint-Brieuc2015Bachelor Responsable de développement commercial, Commerce
- DUT Business and Administration Management, GEA Business AdministrationIUT de Saint Malo2010DUT Gestion d'Entreprises et Administrations, GEA Gestion d'Entreprise