Freelancer profile translated to English.
Back to original languageAbout Cyril
By merging the culture of sociocultural research and marketing studies with the creative and operational perspective of Strategic Planning, Cyril has developed an "Insight Teller" approach to support brands in addressing challenges related to new cultures, generations, or markets.
20 years of agency experience (FCB, DDB, Hula Hoop) on brand and 360° communication issues for clients like Danone, VW, Yoplait, 1664, Boucheron.
Led the Travel and Mobility Observatory for the Prisma Media group (Géo, National Geographic).
Studies: Creation of customer segmentation, market analysis and mapping, foresight and sociocultural trends, video ethnography of consumers, qualitative and quantitative studies.
Tools: Personas and consumer journeys.
Creative briefs, brand platforms, storytelling, brand manifestos, and 360° communication strategies are among my expertise.
A consumer-centric, creative, and operational approach to strategic planning.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Lyon (up to 20km)
Experience
- label TROPISMESInsight teller : Consumer insight & Strategic planningDIGITAL AND ITJanuary 2010 - Today (16 years and 5 months)FranceVisionBy blending the culture of research of the Consumer insight with the creative & operational perspective of the Strategic planning, Cyril has developed an "Insight Teller" approach by supporting brands to meet thechallenges linked to the new culture.MissionsForesight analysis, Market analysis, Target study, Brand platform, Creative brief, Brand engagement and purpose.AchievementsTravel and Mobility Observatory Prisma NatGeo, Orange, Danone, Martini, Continental food, Remy Cointreau, L'Oréal, Thierry Mugler
- Agence HULA HOOPHead of Strategic PlanningDIGITAL AND ITSeptember 2020 - September 2023 (3 years)7th Arr., Lyon, FranceInternational strategic and creative laboratory LYON - PARIS - MONTREAL - GENEVASpecialist in Retail | Food | Corporate | Tourism & attractiveness brandsMissionsTrained in consumer research, prospective analyses and market intelligence, he positions himself as the advocate of the consumer with a caring eye.Actively engaged in Brand Positioning and 360° Communications, he conducted a multitude of local & international projects for clients by detecting & transforming insights to inspire creative & integrated 360° solutions.AchievementsZitty - Sexist and sexual violence - A la Lyonnaise - Combelle - Cointreau - St Rémy - Bloomea - Figaro emploi - Edenred
- DDB ParisBranding and Innovation ConsultantJanuary 2004 - December 2009 (5 years and 11 months)Paris, FranceMissionsRESEARCH (data, qualitative, ethno, semiotics, trends, bench) Achievement & management of researchprocess from brief to recommendations.INSIGHT (consumer, market segmentation, foresight & trends) Unlocking insight to deliver solid strategicrecommendations & nourish 360° creative platforms.BRAND STRATEGY (naming, manifesto)Optimising brand positioning, market segmentation, targeting & bringing brands to life in 360o marketingplans and communicationINNOVATION (creative workshop, concept development) Identifying opportunity spaces and transformingthem into big ideas)AchievementsCréateurs de beauté, Bonduelle, Madrange, Rossignol, Vw, Panzani
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Education
- DESS Sociology and AnthropologyUniversité Paris 132001Sociologie et anthropologie
- Free Expression, Fine Arts and Plastic ArtsBeaux-Arts de Paris2018Expression libre, Beaux-arts et arts plastiques