Freelancer profile translated to English.
Back to original languageAbout Cyril
Emailing manager for over 20 years, I help my clients define clear objectives and the strategy to achieve them. I support them in defining their needs through data analysis and customer journeys.
I create emailing infrastructures from scratch using Power MTA.
In recent years, I have acquired project management skills for several major accounts, including Adobe Campaign.
I provide training in emailing strategy and also carry out router and deliverability audits.
Mk-D consulting offers the implementation of a tailored emailing strategy, monitoring of your deliverability, and audit execution.
French
Native or bilingual
English
Fluent
Can work on-site
Clermont-Ferrand (up to 50km), Lyon (up to 100km), Brive-la-Gaillarde (up to 100km), Bordeaux (up to 100km), Paris (up to 100km)
Experience
- AtolDeliverability ConsultantRETAIL (SMALL BUSINESS)September 2025 - November 2025 (2 months)Marketing & transactional acquisition strategyDefinition of email marketing and transactional strategy (onboarding, abandoned cart, post-purchase, reactivation)IP plan and warm-up strategyDevelopment of the dedicated IP warm-up plan over 10 weeksSelection of engaged segments for initial phases and progressive volume increaseComplete DNS configuration (SPF, DKIM, DMARC) and ISP feedback loop registrationDeliverability blocking monitoring and resolutionDaily monitoring of reputation metrics and blacklists (Spamhaus, Barracuda…)Diagnosis and resolution of incidents (ISP blocking, complaint spikes, deferment)Coordination with postmasters and ESP teams for delistingsTemplate optimizationHTML weight optimization, visual hierarchy, and accessibility (WCAG AA)Data management — Asset optimizationBasic hygiene: validation at collection, inactive user purge, profile deduplication
- ADRECEDeliverability Strategy ConsultantFASHION AND COSMETICSJuly 2025 - July 2025Cold emailing warm-up strategy1.Purchase of a subdomain with access to your host to perform the recordslogin/password credentials access2.Mailjet account: login/password credentials access3.Export of your database to perform an asset cleanup4.Creation of a template on Mailjet with content created5.Acquisition strategy6.Deliverability support
- Alegria.techDeliverability Audit and Email Marketing StrategyDIGITAL AND ITJanuary 2025 - January 2025Deliverability audit and implementation of loyalty strategies with support monitoringData and statistics analysis
Reviews
R
Rolland
Bconseil
Reviewed on 11/9/2023
Cyril was very responsive with good advice and sought THE economical solution. I highly recommend him for emailing.
Alexandre
Neoplants
Reviewed on 5/23/2023
Cyril was relevant and thorough in his analysis and recommendations. Great responsiveness and post-mission support. Thank you!
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Education
- Master's degreeFaculty of Economics
- Master 2 (M2)de naissance2001