Freelancer profile translated to English.

Description

You post regularly, you have a solid strategy.

And yet:

— Your followers scroll without interacting

— Your content performs less well than expected

— You struggle to build a lasting connection with your community

That's where I come in.

I am a social media manager, and I match brands with their communities on social media to foster lasting customer loyalty. ❤️‍🔥

After 5 years accompanying various brands, from tech startups to local shopping and leisure centers, I have developed my own method for measuring and activating emotional attachment between a brand and its community.

___

My offers:

❤️‍🔥 SOCIAL MEDIA AUDIT & STRATEGY (Done-for-you)

I adopt your existing Tone of Voice and translate it across your social media ecosystem (Instagram, LinkedIn) to activate and engage your community.

🎥 VIDEO CONTENT CREATION (Done-for-you)

I bring your brand identity to life through original video content adapted to social media trends.

⚡ AI ASSISTANTS (Done-with-you)

I use Generative AI, not to replace humans, but to empower you. I create AI assistants trained on your brand identity and target customer to enable your teams to autonomously produce content that truly connects with your community, without betraying your brand DNA.

Happy clients:

"Cyrielle immediately understood the values and needs of Centre Vitam, which resulted in content perfectly aligned with our identity. Her flawless creativity and strategic sense had a real impact."

- Centre Vitam

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lyon (up to 50km)

Skiif - Le Waze du ski
Social media manager - social media strategy & community building
SPORTS
April 2024 - March 2026 (1 year and 11 months)
Lyon, France
Development and deployment of the Instagram strategy for Skiif, the first community-driven GPS for skiing, with the goal of transforming its users into members of an engaged community of skiers.

- Definition of the brand persona and embodiment of the brand's TOV on Instagram
- Creation of viral and community-focused formats to build attachment and sharing
- Community management in stories and DMs to humanize the brand and create a strong emotional connection with its followers

Results:
❤️‍🔥 +225% organic community growth in 2 years (2000 to 6500 followers on Instagram)
Social Media Strategist Instagram
QANTIS.co - Centrale d'achats BtoB
Social media manager - brand strategy and AI assistant deployment (employee advocacy)
CONSULTING AND AUDITS
September 2021 - Today (4 years and 11 months)
Lyon, France
Strategic and operational support for QANTIS on their LinkedIn presence, from brand strategy to the deployment of an AI-powered employee advocacy strategy.

- Management of the LinkedIn social media strategy since 2021: brand positioning, editorial calendar, content creation

- Since 2025, deployment of an employee advocacy strategy: training employees on best LinkedIn practices and creation of personalized AI assistants for each employee, trained on their expertise and QANTIS's brand DNA so they can speak confidently, generate leads, and develop QANTIS's notoriety.

Results:
❤️‍🔥 +250% community growth in 3 years (1,016 → 3,555 followers)
⚡️ +15 employees trained and equipped, each with their own personalized AI assistants for their role and target customer
Social Media Strategist artificial intelligence LinkedIn AI Agent
Centre Vitam (Migros France) - Centre de commerces et loisirs
Social media manager - brand image pivot & social media strategy
RETAIL (SMALL BUSINESS)
January 2023 - March 2025 (2 years and 2 months)
Saint-Julien-en-Genevois, France
Strategic and operational support for Centre Vitam in repositioning its brand image on Instagram, after 10 years of communication focused solely on leisure activities.

- Strategic recommendations and redesign of the Instagram branding
- Embodiment of a new positioning: local shopping & leisure center, family-friendly and welcoming
- Creation of the editorial calendar and content, local community management

Results over 2 years:
❤️‍🔥 Facebook: 250 to 3,450 followers organically, a +1280% growth
❤️‍🔥 Instagram: 400 to 2,650 followers organically, a +560% growth
Social Media Strategist Instagram