Freelancer profile translated to English.
Back to original languageAbout Cyrielle
With over 6 years of experience in digital performance, honed in North America, I help you maximize the impact of your Google Ads, Meta Ads, and Social Ads campaigns. My goal is simple: go beyond the click to build a profitable and sustainable acquisition strategy.
What sets me apart? A holistic approach to the conversion funnel. Where others stop at immediate ROI, I analyze every step of your funnel to ensure every dollar invested serves your long-term business objectives. My expertise in UX/UI web design allows me to optimize not only your ads but also your landing page experience to convert your visitors into loyal customers.
My concrete actions:
- Comprehensive audit and development of a multi-platform media strategy.
- Management and continuous optimization of your media campaigns.
- Creative strategy design and A/B testing.
- Data analysis and transparent performance reports.
Let's collaborate to give your brand the reach it deserves, with a data-driven and authentic vision.
French
Native or bilingual
English
Conversational
Can work on-site
Dijon (up to 50km)
Experience
- FreelanceDigital Marketing ConsultantJuly 2025 - Today (1 year and 1 month)Québec, Canada• Development and implementation of multi-channel digital strategies (media mix).• Advanced expertise - specialization in digital performance.• Activation platforms: Google Ads, Meta Ads, Programmatic, TikTok Ads, Snapchat Ads, LinkedIn Ads, Pinterest Ads, Reddit Ads.• Creation, management, and optimization/operational piloting of digital campaigns on digital media platforms.• UX/UI recommendations, editorial strategy, and creative/content strategy for ads, etc.• Assistance in setting up/creating an internal digital marketing department.
- Agence DialektaDigital Media Performance StrategistFebruary 2024 - May 2025 (1 year and 3 months)Montreal, QC, Canada• Team management/leadership (4 employees in charge).• Development of digital marketing strategies and technical recommendations (tracking, UX/UI improvements, content proposals, creative strategy): ~$8M in budget under management.• Advanced expertise in Google Ads, Meta Ads, Programmatic/Display platforms.• Guarantee of department performance, team training/coaching.Clients managed: Canac, Fonds de Solidarité FTQ, Laboratoires Biron, Le Groupe Maurice, Ordre des Pharmaciens du Québec
- Agence SubstanceDigital Media Campaign ManagerMay 2023 - February 2024 (9 months)Montreal, QC, Canada• Management and optimization/operational piloting of media campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Programmatic/Display, OOH).• Development of the digital marketing strategy for each client with the senior strategist.• Creation of personalized reports (via Looker Studio), analysis and challenge of performance, monitoring of key KPIs by market.• Monthly client account management ~$3M in budget under management.Clients managed: RE/MAX Québec, Mont Tremblant, Tempo, Raddar, Gray Collection (12 hotels and restaurants in Old Montreal)
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Education
- Certificate in Social Media ManagementCertificat en Gestion des Médias Sociaux
- Graduate Web Designer, Web Page, Digital/Multimedia and Information Resources DesignStudi2022Graduate Web Designer, Web Page, Digital/Multimedia and Information Resources Design