Freelancer profile translated to English.
Back to original languageAbout Cyrielle
With 10 years of experience in marketing/communication within committed start-ups, I support responsible actors in their marketing and communication challenges. Interim CMO, branding, editorial strategy, acquisition & retention plan, CRM, training, and coaching.
Graduated from EM Lyon, I worked for 4 years at Canal+ as a Research Manager before taking on several marketing director positions in start-ups.
- Le Comptoir Local (Revenue 2017: €1.3M + 60% vs. previous year), acquired by La Ruche qui Dit Oui
- Maiia (formerly Docavenue - 70 employees - Revenue 2019 = €1.5M): rebranding, launch of the BtoBtoC brand, and team structuring (4 people)
- Omie & Cie (from 5 to 15 employees): brand creation, launch plan, acquisition, and loyalty > recent €15M funding round.
I am currently working independently on Part-Time CMO missions or more specific projects (CRM, Branding...) for start-ups (CALA, Abaseo, Le Moulin) or larger companies (Briochin, Sojasun..)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Nantes (up to 10km), Paris (up to 10km), Rennes (up to 10km)
Experience
- IndépendantPart Time CMO & Marketing ConsultantCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)Nantes, FrancePart-time CMO| abaseo - Health software (October 2023 - December 2024)Branding: redesign and creation of the brand platform, adaptation across all mediaAcquisition and retention plan: website optimization, ad management in collaboration with a dedicated freelancer, email marketing, trade shows, partnerships...Content: blog post writing, social media management, visual creation...Management: managing an intern and collaborating with several freelancersPart-time CMO| CALA - Pasta restaurants in Paris (March-June 2024)Management and oversight of the marketing strategy pending the arrival of the next CMOBranding: creation of the brand platform, coordination of the redesign across all media (text + visuals)Creation of the editorial line and content management (website, social media...)Launch plan for three new restaurants: PR strategy and management in collaboration with a freelancer, social media planning, influencer marketing, in-restaurant promotions...Management of a team of 3 people: a growth manager, a product manager, and a graphic designerCRM Strategy and Implementation| BRIOCHIN X GREENSTORY (June - Dec 23)Account audit, data structuring and cleaning rules, automated scenario strategy, content recommendation, and data visualizationDigital Strategy| SOJASUN X GREENSTORY (February 23)Digital acquisition plan to support the launch of innovationsBrand and Loyalty Strategy| LE MOULINBrand framework (mission, vision, values, positioning), implementation of a B2C and B2B CRM strategy (open rates between 28% and 35%, increasing repurchase rate - 60% post 3rd order), customer journey optimization, crowdfunding campaign (€12K cookies sold)Training and Coaching360° Medics: team training - communication strategy and positioning
- emlyon business schoolMarketing and Communication ProfessorJanuary 2020 - Today (6 years and 5 months)~ 200 hours of teaching in French and English• Digital Marketing: Beyond Acquisition - Specialized Master's• CRM: mailing and marketing automation - Specialized Master's• Relationship Marketing - Grande Ecole Program• Integrated Marketing Communication - BBA Program
- Omie & CieChief Marketing OfficerAGRICULTUREJune 2020 - August 2021 (1 year and 2 months)Paris, FranceBrand creation, management of the application launch, acquisition and loyalty strategy.• Branding: name, logo, graphic charter, packaging (> 100 products)• Launch plan and acquisition strategy: Paid (Metro, brand content, SEA), Earned (PR, Influence, partnerships), Owned (website, newsletter, app, social media)• Loyalty: email automation, push notifications, SMS, quantitative studies, referral programs• Editorial & PR management (Télématin, RTL, Les Echos, Maxi…)
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Education
- Master of ScienceEM Lyon2013Master of Science, Management and Marketing, Management and Marketing
- Bachelor's Degree, English, CER Track (Culture, Teaching, Research), English, CER Track (Culture, Teaching, Research)Sorbonne Nouvelle University (Paris III)2013Licence, Anglais, Parcours CER (Culture, enseignement, recherche), Anglais, Parcours CER (Culture, enseignement, recherche)