Freelancer profile translated to English.

Description

Strategic Marketing & Communication | Brand and Performance

I help brands build authentic and lasting connections with their audiences through communication strategies focused on emotion for retention purposes.

With over 10 years of experience in 360° marketing, I undertake missions in:

- Brand strategy & positioning

- Web writing, SEO content

- Corporate communication, crisis communication

- Emotional marketing & storytelling

- Internal communication & employer branding

- Multi-channel campaigns (B2B & B2C)

- Professional events & partnerships

My approach is structured, creative, and results-oriented.

Let's discuss your next project!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SOLARWATT
Marketing & Communication Director
September 2021 - Today (4 years and 9 months)
France
• Marketing & Communication Strategy: Development and execution of the annual marketing plan, in line with growth, awareness, and brand structuring objectives for Southern Europe.
• Team Management: Supervision of a multidisciplinary team (communication, marketing, digital), skill development of apprentices, and coordination of marketing relays for Italy and Spain.
• Digital Campaigns & Acquisition: Management of SEO strategy and B2B/B2C emailing/newsletter campaigns, with a +30% increase in qualified leads in 6 months. Online reputation monitoring (Google Reviews: +1.1 point in 4 months).
• Webshop & Customer Experience: Launch of a B2B e-commerce site connected to SAP & Salesforce. Management of content, UX, conversion funnel aspects, and commercial support for installers.
• Technical Product Go-to-Market: Coordination of industrial product launches (solar modules, batteries, inverters), development of sales materials, and installer training.
• Professional Events: Organization of over 20 events per year (trade shows, product demonstrations, partner showrooms), including collaborations with BMW and K2 Systems.
• Press Relations & Institutional Partnerships: Regular relations with national media (Les Echos, France 5, L'Express); development of partnerships with the Lyon City Hall and public/private players in the solar sector.
• Commercial Performance Optimization: Close collaboration with sales and logistics teams to improve product mix, sales materials, and activation channels. Revenue doubled in 2021-2022.
TotalEnergies
Research, Industry
May 2021 - September 2021 (4 months)

• Deployment of a New Brand Identity: Implementation of the TotalEnergies rebranding for the regional scope, including the redesign of a strategic research website and institutional signage.
• Corporate Image Enhancement: Modernization of an R&D showroom for industrial partners and internal employees.
• Operational Deployment: Coordination of the compliance of 3 "Bonjour" points of sale, in accordance with headquarters guidelines.
• Interdepartmental Collaboration: Cross-functional work with technical, design, group communication departments, and subcontractors to ensure brand consistency.
BNP Paribas Real Estate
Brand and Communication Project Manager
August 2019 - September 2020 (1 year and 1 month)

• Employer Branding Strategy: Co-construction of a new employer value proposition with the HR department through focus groups and internal surveys, linked to HR and CSR strategy.
• Brand Image Repositioning: Visual and editorial redesign of the website, definition of the communication territory for the Valuation business unit.
• Media Plan and Digital Campaigns: Coordination of print and digital campaigns in conjunction with the media agency and business units.
• Performance Monitoring: Reporting and KPI management via Google Analytics; recommendations for optimizing the digital journey.